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Mississippi Today

Job opening: Reader Revenue and Membership Strategist at Deep South Today

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Deep South Today, the parent company for Mississippi and Verite in New Orleans, is seeking a skilled Reader Revenue and Membership Strategist to the of sustainable revenue models, focusing on membership and reader support initiatives for its network of local nonprofit newsrooms.

  • Location: Remote
  • Salary Range: $70,000-$80,000
  • Type: Full-Time
  • Reports To: Director, Growth & Innovation, Deep South Today

About the Team

At Deep South Today, we're dedicated to reshaping the landscape of local journalism in the Deep South. Our DST Connect initiative is the driving force behind this mission, aiming to empower local newsrooms with innovative strategies and tools for sustainable growth. In this vital role, you'll be a key member of the DST Connect team, where your work will directly impact our network of local newsrooms.

As our Reader Revenue and Membership Strategist, you will:

  • Develop cutting-edge strategies to enhance reader revenue and membership
  • Work in a dynamic where your creative marketing and audience engagement skills will financial support for quality journalism
  • Collaborate closely with newsroom leaders to integrate innovative revenue strategies into their operations
  • Utilize audience insights to craft membership programs that resonate with diverse readership segments

Job Overview:

The ideal candidate will be instrumental in developing innovative strategies to enhance reader revenue and membership for our growing network of local newsrooms, Mississippi Today and Verite News in New Orleans. This role involves a blend of strategic planning, creative marketing, and a keen understanding of audience engagement to drive sustainable financial support for quality journalism.

Key Responsibilities:

  • Strategy Development:
    • Design and implement effective reader revenue and membership models for local newsrooms
    • Develop tailored strategies for subscription, membership, and other reader-funded initiatives
  • Collaboration and :
    • Work closely with newsroom leaders to integrate revenue strategies into their operations
    • Provide ongoing training and support to newsroom staff on best practices in reader revenue generation
  • Audience Analysis:
    • Analyze audience data to identify potential revenue opportunities and trends
    • Use insights to tailor membership programs to meet the needs and interests of different reader segments
  • Marketing and Promotion:
    • Develop and oversee marketing campaigns to promote subscriptions and memberships
    • Collaborate with marketing and communications teams to create compelling messaging and promotional materials
  • Innovation and Adaptation:
    • Stay abreast of industry trends and emerging models in reader revenue
    • Continuously refine and adapt strategies to meet changing market and audience needs
  • Performance Monitoring:
    • Track and on the performance of reader revenue and membership initiatives
    • Utilize metrics and feedback to make data-driven decisions and adjustments

Qualifications:

  • Bachelor's degree in marketing, business, journalism, or a related field
  • Minimum of 5 years of experience in revenue generation, preferably in a or journalism setting
  • Proven track record in developing and implementing successful membership or subscription models
  • Strong analytical skills with experience in audience analysis and data-driven decision-making
  • Excellent communication, presentation, and training skills
  • Ability to collaborate effectively with diverse teams across multiple newsrooms
  • Innovative thinker with a passion for journalism and community engagement

What We Offer:

  • A dynamic role at the forefront of transforming local journalism
  • The opportunity to work with a passionate team dedicated to making a difference in the communities we serve
  • Competitive salary and benefits package
  • Professional development and growth opportunities

How to Apply:

Deep South Today is an equal opportunity employer and values diversity at our company. We encourage applications from all qualified candidates, regardless of race, religion, national origin, gender, age, disability, or veteran status.

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

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Mississippi Today

On this day in 1968

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mississippitoday.org – Jerry Mitchell – 2024-05-11 07:00:00

MAY 11, 1968

Five-year-old Veronica Pitt touches a tattered poster of Martin Luther King Jr. as she and her 3-year-old brother Raythorn Resurrection with other evacuees on May 24, 1968. Credit: AP: Bob Daugherty.

The Poor People's Campaign arrived in Washington, D.C. A town called “Resurrection City” was erected as a to the slain Martin Luther King Jr. 

King had conceived the campaign, which was led by his successor at the head of the Southern Christian Leadership Conference, Ralph David Abernathy. leader Jesse reached out to young Black wanting vengeance for King's assassination. 

“Jackson sat them down and said, ‘This is just not the way, brothers. It's just not the way,”' recalled Lenneal Henderson, then a student at the of California at Berkeley. “He went further and said, ‘Look, you've got to pledge to me and to yourself that when you go back to wherever you , before the year is out, you're going to do two things to make a difference in your neighborhood.' It was an impressive moment of leadership.”

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This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

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Mississippi Today

Lawmakers may have to return to Capitol May 14 to override Gov. Tate Reeves’ potential vetoes

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mississippitoday.org – Bobby Harrison – 2024-05-10 12:50:25

Legislators might not have much notice on whether they will be called back to the Mississippi Capitol for one final day of the 2024 .

Speaker Jason White, who presides over the House, and Lt. Gov. Delbert Hosemann, who presides over the Senate, must decide in the coming days whether to reconvene the for one final day in the 2024 session on Tuesday at 1 p.m.

Lawmakers left Jackson on May 4. But under the joint resolution passed during the final days of the session, legislators gave themselves the option to return on May 14 unless Hosemann and White “jointly determine that it is not necessary to reconvene.”

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The reason for the possible return on Tuesday presumably is to give the Legislature the opportunity to take up and try to override any veto by Gov. Tate Reeves. The only problem is the final bills passed by the Legislature — more than 30 — are not due action by Reeves until Monday, May 13. And technically the governor has until midnight Monday to veto or sign the bills into or allow them to become law without his signature.

Spokespeople for both Hosemann and White say the governor has committed to taking action on that final batch of bills by Monday at 5 p.m.

“The governor's office has assured us that we will receive final word on all bills by Monday at 5 p.m.,” a spokesperson for Hosemann said. “In the meantime, we are reminding senators of the possibility of return on Tuesday.”

A spokesperson for White said, “Both the House and Senate expect to have all bills returned from the governor before 5 p.m. on Monday. The lieutenant governor and speaker will then decide if there is a reason to back on May 14.”

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The governor has five days to act on bills after he receives them while legislators are in session, which technically they still are. The final batch of bills were ready for the governor's office one day before they were picked up by Reeves staff. If they had been picked up that day earlier, Reeves would have had to act on them by Saturday.

At times, the governor has avoided picking up the bills. For instance, reporters witnessed the legislative staff attempt to deliver a batch of bills to the governor's Capitol office one day last , but Reeves' staff refused to accept the bills. They were picked up one day later by the governor's staff, though.

Among the bills due Monday is the massive bill that funds various projects throughout the , such as tourism projects and projects. In total, there are more than 325 such projects totaling more than $225 million in the bill.

In the past, the governor has vetoed some of those projects.

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The governor already has taken action of multiple bills passed during the final days of the session.

He a bill to strip some of the power of the Public Employees Retirement System Board to become law without his signature. The bill also committed to providing a 2-and-one-half percent increase in the amount governmental entities contribute to the public employee pension plan over a five year period.

A bill expanding the area within the Capitol Complex Improvement District, located in the of Jackson, also became law without his signature. The CCID receives additional from the state for infrastructure projects. A state Capitol Police Force has primary law enforcement jurisdiction in the area.

The governor signed into law earlier this week legislation replacing the long-standing Mississippi Adequate Education Program, which has been the mechanism to send state funds to local schools for their basis operation.

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This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

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Mississippi Today

On this day in 2007

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MAY 10, 2007

Left to right, John Lewis, Ralph Abernathy, Martin Luther King Jr. and Andrew Young attended the 1965 funeral of Jimmie Lee , whose inspired the Selma march to Montgomery. Credit: AP

An Alabama grand jury indicted former trooper James Bonard Fowler for the Feb. 18, 1965, killing of Jimmie Lee Jackson, who was to protect his mother from being beaten at Mack's Café.

At Jackson's funeral, Martin Luther King Jr. called him “a martyred of a holy crusade for and human dignity.” As a society, he said, “we must be concerned not merely about who murdered him, but about the system, the way of , the philosophy which produced the murderer.”

Authorities reopened the case after journalist John Fleming of the Anniston Star published an interview with Fowler in which he admitted, despite his claim of self-defense, that he had shot Jackson multiple times. And Fleming uncovered Fowler's killing of another Black man, Nathan Johnson. In 2010, Fowler pleaded guilty to second-degree manslaughter and was to six months behind bars.

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

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