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MUW recruits alumna for renaming process
SUMMARY: Mississippi University for Women is in the process of renaming and has partnered with an alumna to help with the selection. The university has narrowed its options down to three names and is using its registered trademark “W” in the new proposed names. The alumna, Press Witch, has experience in brand development and naming strategy and is helping with the process. The next step is to provide the university president with an analysis of survey data and a report, with the new name set to be announced by February 13th.
The Mississippi University for Women recruited an alumna to help with the renaming process.
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