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Who’s behind the ‘TANF Tate’ TV and billboard ads?

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While Mississippians ride down the highway or stream their favorite TV show, they might spot a jarring digital ad with Republican Gov. Tate Reeves’s face connected to an obviously fake body sporting a set of chiseled six-pack abs.

“Show us your six-pack, Tate,” the TV ad’s narrator said. “Our tax dollars paid for it.”

The message is a reference to Reeves’ friend and former fitness trainer, Paul Lacoste, who received over $1 million in federal welfare funds to promote a fitness program that state investigators believe he should have never received.

READ MORE: Gov. Tate Reeves inspired welfare payment targeted in civil suit, texts show

The first-term governor denies having any role in steering the welfare dollars toward Lacoste, who is also a defendant in an ongoing civil lawsuit filed by the state to claw back the misspent welfare dollars.

The clearly altered image may leave a comical and indelible impression on viewers, but the underlying tone and strategy are larger than the photoshopped image and message.

The group responsible for the advertisement — the first apparent independent ad campaign of the 2023 governor’s race — is the New Southern Majority Independent Expenditure PAC, an affiliate of the Southern Poverty Law Center Action Fund. The group has invested more than $112,000 in the statewide election this year, making it one of the first outside groups to run ads in the Mississippi governor’s race.

Brandon Jones, a former Democratic Mississippi lawmaker and the director of political campaigns for the SPLC, told Mississippi Today that the legal nonprofit recently decided to launch a PAC in the Deep South to further the organization’s goals of promoting policies that help marginalized communities. 

“We’ve just increasingly come to realize that it didn’t matter how good we were at filing lawsuits or how good we were at lobbying … if the elected officials on the other side of that were immovable, we were committing political malpractice by not engaging with that part of the equation,” Jones said.

Former Democratic U.S. Sen. Doug Jones of Alabama, no relation to Brandon Jones, also serves on the board for the PAC to guide the leaders on how it can support progressive candidates in Southern states. 

Since its inception last year, the group has largely focused on local races such as school boards and state prosecutors, but it opted to focus on Mississippi’s gubernatorial race this year, according to Brandon Jones, because it believes the crucial election signals a crossroad for the Magnolia State.

“From our perspective, Gov. Reeves is the perfect example of why groups like ours exist,” Jones said. “He’s done nothing to improve the lives of people who desperately need their government to perform.”

The action fund and its affiliate PAC cannot coordinate their strategies with a particular candidate, but they can run ads to oppose a particular candidate or issue, such as Reeves and the state’s welfare scandal.

The PAC launched a website, tanftate.com, to serve as a central hub for its ads and a source of information on how it believes the first-term governor is connected to the scandal, the group’s central focus so far.

Jones said the organization is creating new ads and plans to use them to interact with voters through the date of the statewide election. Reeves will compete against Democratic nominee Brandon Presley in the general election on Nov. 7.

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

Mississippi Today

UMMC holds free cancer screenings

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mississippitoday.org – @EricJShelton – 2025-04-30 12:00:00

The University of Mississippi Medical Center’s Department of Otolaryngology-Head and Neck Surgery hosted a free oral, head, and neck cancer screening Wednesday at the Jackson Medical Mall as part of Oral, Head and Neck Cancer Awareness Week.

The event featured quick, noninvasive screenings aimed at catching cancer early — when treatment is most effective. Onyx Care provided free HPV vaccinations, while the ACT Center for Tobacco Treatment, Education, and Research offered resources on smoking cessation and free services.

“These screenings take about 10 minutes and can save lives,” said Dr. Gina Jefferson, head and neck surgical oncologist at UMMC. “The earlier a cancer is diagnosed, the better chance we have of curing it.”

Tobacco and alcohol use remain major risk factors for these cancers. However, physicians say an increasing number of cases are linked to HPV, especially among younger adults with no history of smoking or drinking. Dentists are often the first to spot early signs, which can include persistent sores, lumps in the neck, or difficulty swallowing.

Oral, head and neck cancers are among the most common globally. When found early, survival rates can exceed 80 percent.

This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

This article presents factual information about a free cancer screening event without showing a clear ideological stance. It primarily focuses on the health benefits of early cancer detection and the availability of free resources, such as HPV vaccinations and smoking cessation support. The language used is neutral and the content is centered around public health education rather than promoting a political viewpoint. The inclusion of factual statistics, such as survival rates and risk factors, adds to its informative and objective tone. There are no signs of bias or advocacy for a particular political agenda, making this a centrist piece.

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Crooked Letter Sports Podcast

Podcast: What next for Mississippi State baseball?

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mississippitoday.org – @rick_cleveland – 2025-04-30 10:46:00

Mississippi State didn’t even wait until the end of the season to fire Chris Lemonis, who brought the national championship to Starkville not quite four years ago. Where do the Bulldogs go from here. Robbie Faulk who covers the Bulldogs more closely than anyone else joins the podcast to discuss the situation.

Stream all episodes here.


This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The post Podcast: What next for Mississippi State baseball? appeared first on mississippitoday.org

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Mississippi Today

Mobile sports betting users: We want to hear from you

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mississippitoday.org – @MSTODAYnews – 2025-04-30 10:21:00

Mississippi Today is looking to speak with current and former mobile sports betting users. We’d like to speak with people who spend considerable amounts of time and money betting on sports through online gambling sites.

We’re interested in hearing the experience of people who have suffered from gambling addiction or problems, or friends and family members of people who have. We also would like to talk with people who believe legalizing mobile sports betting would benefit Mississippi and its residents.

We want to hear from you. Please take the survey below or contact Political Reporter Michael Goldberg by email at mgoldberg@mississippitoday.org

TAKE THE SURVEY:

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This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The post Mobile sports betting users: We want to hear from you appeared first on mississippitoday.org



Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

This article from Mississippi Today appears to present a neutral stance, focusing on gathering input from various groups of mobile sports betting users, including those who may have experienced addiction issues. The content does not advocate for or against the legalization of mobile sports betting but instead seeks to gather diverse perspectives, including those of individuals who may support or oppose it. The language used is objective and does not suggest a particular ideological perspective, allowing for a balanced exploration of the issue at hand.

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