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Myrtle Beach tourism adapts to national trends & aims for year round appeal

Published

11 months ago

on

www.youtube.com – WPDE ABC15 – 2024-10-24 19:49:12


SUMMARY: Tourism is crucial for the Grand Strand’s economy, but this summer’s season was slower than usual. Hotel occupancy rates increased by 2% from last year, while short-term rentals dropped by 7%. Concerns arise from national trends, including decreased restaurant spending and increased grocery purchases, prompting the Myrtle Beach Area Chamber of Commerce to revise marketing strategies. High and mid-scale hotels performed better than economy hotels. With many budget travelers planning trips in the coming months, there are hopes for an active fall season. The chamber aims to make Myrtle Beach a year-round destination, supported by a growing accommodation tax.

Tourism is a vital part of the economy along the Grand Strand.

Some businesses have been telling ABC15 that all summer the season was slower than normal.

ABC15 sat down with the CEO and Chief Marketing Officer for the Myrtle Beach Area Chamber of Commerce to talk about tourism numbers and the trends they are seeing.
https://wpde.com/news/local/myrtle-beach-tourism-adapts-to-national-trends-aims-for-year-round-appeal-tourists-vacation-hotels-beach-restaurants-card-swipes-grocery-store-spending-increase-repeat-visitations

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Florence man sentenced to life in prison for killing girlfriend

Published

3 days ago

on

September 13, 2025

By

www.youtube.com – WPDE ABC15 – 2025-09-13 06:51:44


SUMMARY: A Florence man, 50-year-old Derek Brunson, was sentenced to life in prison for the 2021 murder of his girlfriend, 31-year-old Caitlin Shipman, a mother of five. After a hung jury in his first trial, the second trial concluded in under an hour with a unanimous guilty verdict. Prosecutors described the killing as cold and methodical, highlighting Caitlin’s history of abuse and her coworkers’ testimonies about her fearful warnings. During sentencing, two of Caitlin’s children expressed relief that Brunson would be imprisoned for life. Family members hope this verdict brings justice and peace for Caitlin. Brunson’s defense claimed investigation flaws.

On Friday, Derrick Brunson was found guilty of murdering his girlfriend in May 2021 after a retrial. S.C. Circuit Court Judge Steven …

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High School football highlights: 9.12.25 (Part 1)

Published

3 days ago

on

September 12, 2025

By

www.youtube.com – WYFF News 4 – 2025-09-12 22:36:41


SUMMARY: The high school football highlights from Week 3 feature key matchups, including the undefeated Eastside Eagles’ 56-21 win over Blue Ridge, extending their nine-game winning streak against the Tigers. Westside started 0-2, losing 42-6 to unbeaten BHP Bears. Woodruff dominated Woodmont 48-6, while Powdersville won 35-7 at Pendleton, continuing their three-game streak. Dale Hannah secured a 40-27 victory over Wren. Byrnes defeated Greer 49-9, powered by Trey Segarra’s three touchdowns. Other notable results: Emerald beat Broome 42-18, Berea earned their first win vs. Southside, and Abbeville topped 96. A.C. Flora shut out Laurens 35-0. Coaches remain focused on improvement and upcoming region games.

High School football highlights: 9.12.25 (Part 1)

WYFF 4 is your home for South Carolina breaking news and weather. For your latest South Carolina news and weather visit: https://www.wyff4.com/

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Suspect arrested, identified in shooting of Charlie Kirk, officials say

Published

4 days ago

on

September 12, 2025

By

www.abccolumbia.com – ABC News – 2025-09-12 07:17:00

SUMMARY: A suspect, Tyler Robinson, has been arrested in the fatal shooting of conservative activist Charlie Kirk at Utah Valley University. Utah Gov. Spencer Cox confirmed the arrest, with President Trump also confirming custody and supporting the death penalty. Robinson’s father identified and convinced him to surrender. Authorities recovered a bolt-action rifle believed to be the murder weapon, with unusual cartridge markings under investigation. The shooting occurred from a rooftop during a public event, with Kirk killed by a single shot. Over 7,000 tips were received during the manhunt. Officials vow to hold the shooter accountable, calling it a “political assassination.”

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