Mississippi Today
Mississippi Today wins national award for digital innovation

Mississippi Today was selected as the first-place winner of the Local Media Association’s Digital Innovation Awards for its strategy to grow reader revenue around the Pulitzer Prize-winning series, The Backchannel.
READ MORE: Anna Wolfe and Mississippi Today win Pulitzer Prize for “The Backchannel” investigation
Mississippi Today staff members Lauchlin Fields, Bethany Atkinson and Alyssa Bass led the distribution and engagement strategy along with the reader revenue initiative, which garnered more than 75 donations from readers citing the investigative series on Mississippi’s sprawling welfare scandal as their reason for giving in the two months following the launch of the series.
“Our goal was to reach as many readers as we could and to convert loyal readers into paying members,” said Fields, Mississippi Today’s audience development director. “While (The Backchannel) series published in April (2022), our plan allowed us to follow the long tail of the stories that came out of (Anna Wolfe’s) investigation.”
The winning strategy centered on a dedicated two-month plan that involved Wolfe engaging with readers through reader surveys, video, texting, special member appeals and a dedicated newsletter, which allowed readers to have a more intimate role in the continuing coverage of the welfare investigation.
“Mississippi Today offers an exemplary case study of leveraging their core asset — watchdog reporting in service of the community — to generate new reader revenue. What’s most impressive is how the entire organization rallied behind this initiative, despite the traditional church-and-state “we can’t talk with each other” operating mentality. The thorough, full-funnel, cross-departmental audience plan was “innovative” and the calls to action were “aggressive” and effective.”
This is the first year the statewide online news publication competed in the LMA Digital Innovation Awards, a contest which recognizes the best in local digital media in 15 categories, such as Best Local Website, Best Virtual Event, Best Branded Content Strategy and more. It is a highly competitive contest designed to recognize both large and small media companies for their outstanding and innovative work.
Local Media Association is a 501(c)(6) trade association focused on the business side of local media with programs and labs that focus on revenue growth and new business models.
Reader revenue, which refers to financial contributions from readers, empowers nonprofit news organizations like Mississippi Today to maintain editorial independence, establish a direct relationship with audiences and produce high-quality journalism that serves the public interest.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Mississippi Today
UMMC holds free cancer screenings
The University of Mississippi Medical Center’s Department of Otolaryngology-Head and Neck Surgery hosted a free oral, head, and neck cancer screening Wednesday at the Jackson Medical Mall as part of Oral, Head and Neck Cancer Awareness Week.
The event featured quick, noninvasive screenings aimed at catching cancer early — when treatment is most effective. Onyx Care provided free HPV vaccinations, while the ACT Center for Tobacco Treatment, Education, and Research offered resources on smoking cessation and free services.
“These screenings take about 10 minutes and can save lives,” said Dr. Gina Jefferson, head and neck surgical oncologist at UMMC. “The earlier a cancer is diagnosed, the better chance we have of curing it.”
Tobacco and alcohol use remain major risk factors for these cancers. However, physicians say an increasing number of cases are linked to HPV, especially among younger adults with no history of smoking or drinking. Dentists are often the first to spot early signs, which can include persistent sores, lumps in the neck, or difficulty swallowing.
Oral, head and neck cancers are among the most common globally. When found early, survival rates can exceed 80 percent.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post UMMC holds free cancer screenings appeared first on mississippitoday.org
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
This article presents factual information about a free cancer screening event without showing a clear ideological stance. It primarily focuses on the health benefits of early cancer detection and the availability of free resources, such as HPV vaccinations and smoking cessation support. The language used is neutral and the content is centered around public health education rather than promoting a political viewpoint. The inclusion of factual statistics, such as survival rates and risk factors, adds to its informative and objective tone. There are no signs of bias or advocacy for a particular political agenda, making this a centrist piece.
Crooked Letter Sports Podcast
Podcast: What next for Mississippi State baseball?
Mississippi State didn’t even wait until the end of the season to fire Chris Lemonis, who brought the national championship to Starkville not quite four years ago. Where do the Bulldogs go from here. Robbie Faulk who covers the Bulldogs more closely than anyone else joins the podcast to discuss the situation.
Stream all episodes here.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post Podcast: What next for Mississippi State baseball? appeared first on mississippitoday.org
Mississippi Today
Mobile sports betting users: We want to hear from you
Mississippi Today is looking to speak with current and former mobile sports betting users. We’d like to speak with people who spend considerable amounts of time and money betting on sports through online gambling sites.
We’re interested in hearing the experience of people who have suffered from gambling addiction or problems, or friends and family members of people who have. We also would like to talk with people who believe legalizing mobile sports betting would benefit Mississippi and its residents.
We want to hear from you. Please take the survey below or contact Political Reporter Michael Goldberg by email at mgoldberg@mississippitoday.org
TAKE THE SURVEY:
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This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post Mobile sports betting users: We want to hear from you appeared first on mississippitoday.org
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
This article from Mississippi Today appears to present a neutral stance, focusing on gathering input from various groups of mobile sports betting users, including those who may have experienced addiction issues. The content does not advocate for or against the legalization of mobile sports betting but instead seeks to gather diverse perspectives, including those of individuals who may support or oppose it. The language used is objective and does not suggest a particular ideological perspective, allowing for a balanced exploration of the issue at hand.
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