Mississippi Today

Mississippi River cruises in flux a decade after industry’s return

Published

2 years ago

July 13, 2023

A decade after the Mississippi River’s overnight cruise industry’s comeback, the three companies running the river are expanding itineraries, adjusting their fleets to meet fluctuating demand and eyeing new customer bases, all while river towns make moves to support the industry’s return to the waterway.

For a few hours on a balmy evening just before Memorial Day, hundreds of cruise-goers sprawled across Tunica, Mississippi. Some crossed the gangway and made a right for a Mississippi River museum; others headed inland for a brief stop at the casinos that put the area on the map.

They’re passengers on the American Queen, making a final pitstop on a seven-day cruise that started in New Orleans. In Tunica, a town with about 1,000 people, river cruises bring a significant customer base to the area, and it’s one of many river towns welcoming the business of overnight cruises.

When the American Queen docks at Greenbelt Park in Memphis the next morning — one of 94 boats set to dock in the city this year, up from 57 dockings five years ago — many of the 300-odd passengers headed out to explore the city.

The cruise company estimates that each passenger spends about $135 per day at port.

Visit Natchez in a 2019 benefit-cost analysis determined total direct benefits for the Natchez River Cruise Docking Facility Project would be $167,726,440 vs. a project cost of $10,186,124.

Between the three overnight cruise lines on the Mississippi River — American Queen Voyages, American Cruise Lines and, as of last year, Viking — the industry has an estimated $100 million annual economic impact in Memphis, according to Kevin Kane, president and CEO of Memphis Tourism. That figure has tripled since 2016, according to the Memphis River Parks Partnership, a nonprofit that manages 250 acres of riverfront parkland.

Kane said the cruises’ affluent customer bases present a lot of opportunity for the city. The cruises attract a crowd who are mostly retired, wealthy and well-traveled. Many employees on board the American Queen described their audience as older people who have already been on river cruises and want to check the Mississippi River off their lists.

American Queen passengers pass time in the Gentlemen’s Card Room during a cruise along the Mississippi River May 28, 2023. Credit: Keely Brewer, Daily Memphian

Tickets for a seven-day Mississippi River cruise with American Queen Voyages start around $4,000, and their most expensive cabins cost about $10,000 per person. Caribbean cruises can cost as little as $500 because ocean cruise lines rely on a high volume of passengers; the biggest ocean liner can hold 7,600 passengers at maximum capacity, while the biggest Mississippi River vessel holds just over 400 guests.

Memphis is putting $36 million toward its docking infrastructure to accommodate more cruises — the most recent development in a contentious, and sometimes tumultuous, investment in river tourism. Currently, one boat can dock at Beale Street Landing at a time; after the planned expansion, which is expected to begin by year-end, it’ll accommodate two.

The city also accommodates riverboats a few miles upriver at Greenbelt Park, where crews have to tie off to trees on the riverbank. To refill water, they have to run a hose more than 100 feet to a hydrant on the street, there’s nowhere to offload trash and there’s no shaded area for passengers waiting on transportation. With the city’s planned renovation, a new dock at Greenbelt Park will allow three boats to dock simultaneously between the two sites.

The American Queen was originally slated to dock at Beale Street Landing on Memorial Day, but ongoing construction forced it to reroute to Greenbelt Park.

“The current docking situation at Greenbelt Park is sorely lacking and is not an acceptable arrival experience for passengers,” said George Abbott, director of external affairs for Memphis River Parks Partnership.

Abbott said the preference for Beale Street Landing creates competition over the most favorable dates to arrive and depart from Memphis.

“We really feel we’re only a couple years away from having one or multiple vessels docked here literally almost every day, year round,” Kane said.

Memphis is one of many Mississippi River cities bolstering its docking infrastructure to welcome more cruises, and the cruise companies have invested money in towns to gain preferred docking rights. Cruise lines are jockeying for prime spots as the number of boats docking has expanded in the decade since overnight cruises returned to the river.

But dock expansion in Memphis has been contentious from the jump. Plans to construct Beale Street Landing started in the early 2000s and dragged on through three mayoral administrations, nearly doubling its initial budget. In that time, Hurricane Katrina hit, the river’s overnight cruise industry collapsed, federal funds dried up and many questioned the investment.

In 2001, the company that built the American Queen went bankrupt. It returned under different ownership but shuttered in 2008 alongside its only other competitor, just as Memphis broke ground on Beale Street Landing. For the first time in nearly two centuries, there was no overnight cruise on the Mississippi River.

Then, in 2012, a new company — now called American Queen Voyages — brought overnight cruises back to the Mississippi and headquartered in Memphis. It named Priscilla Presley the godmother of the American Queen, and after she christened it in Memphis, the boat set sail on its trip upriver, heralding another era of Mississippi River cruising.

Last year, Viking announced a cruise on the river, which signaled to many, including Kane, that overnight cruises on the Big Muddy are here to stay.

Captain Robert De Luca’s history with the American Queen dates back more than two decades, when he was second mate on the boat. He later piloted it before being promoted to captain, but after the industry collapsed in 2008, he left to pilot towboats instead.

When he returned to the American Queen last year after more than a decade away, he noticed changes in the customer base. During his welcome aboard, he asks first-timers to raise their hands; more hands go up today than did early in his career.

The number of passengers has changed, too. De Luca recalled times when there was a waitlist to ride the American Queen; as recently as 2016, the company reported 95% occupancy. On the lower Mississippi, De Luca said the boats tend to be about three-quarters full, but the numbers taper off on the upper river.

American Queen Voyages launched in 2012 with one boat. It later added two more to meet demand before retiring its smallest boat late last year.

“We were kind of competing against each other, almost, not filling up our own boats,” De Luca said of the company’s decision to retire its smallest boat. “When that business does hit, we’re ready.”

In late June 2023, the company announced plans to scrap its Great Lakes itineraries and sell the two boats it bought in 2019. The company characterized it as a move to refocus on its core river cruises. Its pivot away from the Great Lakes comes a year after Viking doubled its capacity in the region.

American Cruises Lines has five boats in its Mississippi River fleet, and three of those were added in the past three years. Its vessels are smaller, holding about half as many passengers as the American Queen — the biggest on the river by passenger capacity — and about half as many passengers as the Viking Mississippi — the biggest on the river by vessel size.

As American Cruise Lines expands the size of its fleet on the Mississippi, it’s also launching a 60-day cruise next fall. The $50,000 tour covers the Columbia and Snake Rivers in the West, followed by a cruise along the entire length of the Mississippi River and a final stint on the Hudson River, with flights included between the departure points.

As the two mainstays on the river adjust itineraries and fleets to meet fluctuating demand, Viking launched its first tours of the Mississippi River last September.

“Viking is a well-established cruise line, and they felt that they were really missing a strong opportunity for affluent travelers on river cruises,” Kane said.

But some of the businesses that have historically benefited from river tourism said that despite the upward trend since the industry returned in 2012, it hasn’t returned to pre-Hurricane Katrina levels.

Jay Schexnaydre, operations manager at the Laura Plantation, a stop included on two of the cruise lines’ itineraries between New Orleans and Baton Rouge, said the number of visitors from river cruises is lower than it was before the industry collapsed. When he started working at the Laura Plantation in 2001, he estimated that up to 150 cruise passengers would visit from each boat. Now, he places that number at 20 or 30 visitors, on average.

Schexnaydre has his own theories about why fewer cruise-goers turn up to the museum. Perhaps repeat passengers are opting to visit a different site this time around, or changing attitudes toward critical history drive fewer people to the Laura Plantation, which was the first of its kind in Louisiana to highlight the stories of enslaved people.

“It’s a certain kind of nostalgia for people who grew up with Tom Sawyer and Huckleberry Finn and the mighty Mississippi,” Schexnaydre said. “But the younger people — they don’t have that nostalgia for the river.”

This story, the last in a three-part series, published in partnership with the Mississippi Center for Investigative Reporting, part of Mississippi Today, is a product of the Mississippi River Basin Ag & Water Desk, an independent reporting network based at the University of Missouri in partnership with Report for America, funded by the Walton Family Foundation.

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

Up Next

Justice Department seeks to join challenge of separate court system in Jackson

Don't Miss

In new TV ads, Presley promotes helping poor Mississippians while Reeves pushes trans athletes ban

Mississippi Today

Jackson’s performing arts venue Thalia Mara Hall is now open

Published

9 hours ago

June 30, 2025

Staff Editor

mississippitoday.org – @MSTODAYnews – 2025-06-30 17:29:00

by Maya Miller, Mississippi Today
June 30, 2025

After more than 10 months closed due to mold, asbestos and issues with the air conditioning system, Thalia Mara Hall has officially reopened.

Outgoing Mayor Chokwe A. Lumumba announced the reopening of Thalia Mara Hall during his final press conference held Monday on the arts venue’s steps.

“Today marks what we view as a full circle moment, rejoicing in the iconic space where community has come together for decades in the city of Jackson,” Lumumba said. “Thalia Mara has always been more than a venue. It has been a gathering place for people in the city of Jackson. From its first class ballet performances to gospel concerts, Thalia Mara Hall has been the backdrop for our city’s rich cultural history.”

Thalia Mara Hall closed last August after mold was found in parts of the building. The issues compounded from there, with malfunctioning HVAC systems and asbestos remediation. On June 6, the Mississippi State Fire Marshal’s Office announced that Thalia Mara Hall had finally passed inspection.

“We’re not only excited to have overcome many of the challenges that led to it being shuttered for a period of time,” Lumumba said. “We are hopeful for the future of this auditorium, that it may be able to provide a more up-to-date experience for residents, inviting shows that people are able to see across the world, bringing them here to Jackson. So this is an investment in the future.”

In total, Emad Al-Turk, a city contracted engineer and owner of Al-Turk Planning, estimates that $5 million in city and state funds went into bringing Thalia Mara Hall up to code.

The venue still has work to be completed, including reinstalling the fire curtain. The beam in which the fire curtain will be anchored has asbestos in it, so it will have to be remediated. In addition, a second air-conditioning chiller needs to be installed to properly cool the building. Until it’s installed, which could take months, Thalia Mara Hall will be operating at a lower seating capacity of about 800.

“Primarily because of the heat,” Al-Turk said. “The air conditioning would not be sufficient to actually accommodate the 2,000 people at full capacity, but starting in the fall, that should not be a problem.”

Al-Turk said the calendar is open for the city to begin booking events, though none have been scheduled for July.

“We’re very proud,” he said. “This took a little bit longer than what we anticipated, but we had probably seven or eight different contractors we had to coordinate with and all of them did a superb job to get us where we are today.”

This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The post Jackson’s performing arts venue Thalia Mara Hall is now open appeared first on mississippitoday.org

Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

The article presents a straightforward report on the reopening of Thalia Mara Hall in Jackson, focusing on facts and statements from city officials without promoting any ideological viewpoint. The tone is neutral and positive, emphasizing the community and cultural significance of the venue while detailing the challenges overcome during renovations. The coverage centers on public investment and future prospects, without partisan framing or editorializing. While quotes from Mayor Lumumba and a city engineer highlight optimism and civic pride, the article maintains balanced, factual reporting rather than advancing a political agenda.

Mississippi Today

‘Hurdles waiting in the shadows’: Lumumba reflects on challenges and triumphs on final day as Jackson mayor

Published

14 hours ago

June 30, 2025

Staff Editor

mississippitoday.org – @ayewolfe – 2025-06-30 17:08:00

by Anna Wolfe and Molly Minta, Mississippi Today
June 30, 2025

On his last day as mayor of Jackson, Chokwe Antar Lumumba recounted accomplishments, praised his executive team and said he has no plans to seek office again.

He spoke during a press conference outside of the city’s Thalia Mara Hall, which was recently cleared for reopening after nearly a year of remediation. The briefing, meant to give media members a peek inside the downtown theater, marked one of Lumumba’s final forays as mayor.

Longtime state Sen. John Horhn — who defeated Lumumba in the Democratic primary runoff — will be inaugurated as mayor Tuesday, but Lumumba won’t be present. Not for any contentious reason, the 42-year-old mayor noted, but because he returns to his private law practice Tuesday.

“I’ve got to work now, y’all,” Lumumba said. “I’ve got a job.”

Thalia Mara Hall’s presumptive comeback was a fitting end for Lumumba, who pledged to make Jackson the most radical city in America but instead spent much of his eight years in office parrying one emergency after another. The auditorium was built in 1968 and closed nearly 11 months ago after workers found mold caused by a faulty HVAC system – on top of broken elevators, fire safety concerns and vandalism.

“This job is a fast-pitched sport,” Lumumba said. “There’s an abundance of challenges that have to be addressed, and it seems like the moment that you’ve gotten over one hurdle, there’s another one that is waiting in the shadows.”

Outside the theater Monday, Lumumba reflected on the high points of his leadership instead of the many crises — some seemingly self-inflicted — he faced as mayor.

He presided over the city during the coronavirus pandemic and the rise in crime it brought, but also the one-two punch of the 2021 and 2022 water crises, exacerbated by the city’s mismanagement of its water plants, and the 18-day pause in trash pickup spurred by Lumumba’s contentious negotiations with the city council in 2023.

Then in 2024, Lumumba was indicted alongside other city and county officials in a sweeping federal corruption probe targeting the proposed development of a hotel across from the city’s convention center, a project that has remained stalled in a 20-year saga of failed bids and political consternation.

Slated for trial next year, Lumumba has repeatedly maintained his innocence.

The city’s youngest mayor also brought some victories to Jackson, particularly in his first year in office. In 2017, he ended a furlough of city employees and worked with then-Gov. Phil Bryant to avoid a state takeover of Jackson Public Schools. In 2019, the city successfully sued German engineering firm Siemens and its local contractors for $89 million over botched work installing the city’s water-sewer billing infrastructure.

“I think that that was a pivotal moment to say that this city is going to hold people responsible for the work that they do,” Lumumba said.

Lumumba had more time than any other mayor to usher in the 1% sales tax, which residents approved in 2014 to fund infrastructure improvements.

“We paved 144 streets,” he said. “There are residents that still are waiting on their roads to be repaved. And you don’t really feel it until it’s your street that gets repaved, but that is a significant undertaking.”

And under his administration, crime has fallen dramatically recently, with homicides cut by a third and shootings cut in half in the last year.

Lumumba was first elected in 2017 after defeating Tony Yarber, a business-friendly mayor who faced his own scandals as mayor. A criminal justice attorney, Lumumba said he never planned to seek office until the stunning death of his father, Chokwe Lumumba Sr., eight months into his first term as mayor in 2014.

“I can say without reservation, and unequivocally, we remember where we started. We are in a much better position than we started,” Lumumba said.

Lumumba said he has sat down with Horhn in recent months, answered questions “as extensively as I could,” and promised to remain reachable to the new mayor.

This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The post 'Hurdles waiting in the shadows': Lumumba reflects on challenges and triumphs on final day as Jackson mayor appeared first on mississippitoday.org

Political Bias Rating: Center-Left

The article reports on outgoing Jackson Mayor Chokwe Antar Lumumba’s reflections without overt editorializing but subtly frames his tenure within progressive contexts, emphasizing his self-described goal to make Jackson “the most radical city in America.” The piece highlights his accomplishments alongside challenges, including public crises and a federal indictment, maintaining a factual tone yet noting contentious moments like labor disputes and governance issues. While it avoids partisan rhetoric, the focus on social justice efforts, infrastructure investment, and crime reduction, as well as positive framing of Lumumba’s achievements, aligns with a center-left perspective that values progressive governance and accountability.

Mississippi Today

Feds unfreeze $137 million in Mississippi education money

Published

15 hours ago

June 30, 2025

Staff Editor

mississippitoday.org – @devnabose – 2025-06-30 15:37:00

by Devna Bose, Mississippi Today
June 30, 2025

The federal government is restoring $137 million in education funds to Mississippi schools.

The U.S. Department of Education notified states last week that it would reinstate pandemic relief funds. The decision comes less than three months after the federal government revoked billions nationwide as part of Trump administration efforts to cut government spending.

State education agencies and school districts originally had until March 2026 to spend the money, but the federal government claimed that because the pandemic was over, they had no use for the money.

That March 2026 deadline has been reinstated following a series of injunctive orders.

A coalition of Democratic-led states sued the federal government in April over the decision to withhold the money. Then, a federal judge granted plaintiff states injunctive orders in the case, which meant those states could continue spending their COVID-relief dollars while other states remained restricted.

But the education department decided that wasn’t fair, wrote Secretary Linda McMahon in a letter dated June 26, so the agency was restoring the money to all states, not just the ones involved in the lawsuit.

“The original intent of the policy announced on March 28 was to treat all states consistently with regards to safeguarding and refocusing their remaining COVID-era grant funding on students,” she wrote. “The ongoing litigation has created basic fairness and uniformity problems.”

The Mississippi Department of Education notified school districts about the decision on Friday.

In the meantime, schools and states have been requesting exemptions for individual projects, though many from across the country have been denied.

Eleven Mississippi school districts had submitted requests to use the money to fund services such as tutoring and counseling, according to records requested by Mississippi Today, though those are now void because of the federal government’s decision.

Starting immediately, school districts can submit new requests to the state education department to draw down their federal allocation.

Mississippi Today previously reported that about 70 school districts were relying on the federal funds to pay for a range of initiatives, including construction projects, mental health services and literacy programs.

In 2023, almost half of Elementary and Secondary School Emergency Relief funds, pandemic relief money allocated to schools across the country, went to students’ academic, social, and emotional needs. A third went to operational and staff costs, according to a report from the U.S. Department of Education.

Though Lt. Gov. Delbert Hosemann previously said that legislative leaders might consider helping agencies that were impacted by federal funding cuts, House Speaker Jason White said Monday that he did not have an appetite for directing state funds to pandemic-era programs.

Small school districts were already feeling the impact of the federal government’s decision to rescind the money. In May, Greenwood Leflore Consolidated School Board voted to terminate a contract on a school construction project funded with federal dollars.

The litigation is ongoing, so the funding could again be rescinded.

Clarification: A previous version of this article misstated the status of school districts’ pandemic relief money.

This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The post Feds unfreeze $137 million in Mississippi education money appeared first on mississippitoday.org

Political Bias Rating: Centrist

This article primarily reports on the federal government’s decision to restore $137 million in education funds to Mississippi schools after a temporary freeze. It presents factual information about the timeline, legal actions, and responses from various state officials without adopting a partisan tone. The piece mentions the involvement of Democratic-led states suing the federal government and notes Republican-aligned efforts to cut spending, but does so in a balanced way focused on reporting events and statements rather than promoting a political viewpoint. The language remains neutral and factual, avoiding loaded or biased framing, making it a straightforward news report with centrist bias.