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Marketing for cybersecurity products often leaves consumers less secure

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theconversation.com – Doug Jacobson, Professor of Electrical and Computer Engineering, Iowa State University – 2025-01-02 07:27:00

Scare tactics might help sell security products, but they can actually make you less safe.

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Doug Jacobson, Iowa State University

You have likely seen multiple ads for products and services designed to make you more secure online. When you turn on your television, see online ads, or even when you get in-app notifications, you are likely to encounter cybersecurity technology marketed as the ultimate solution and the last line of defense against digital threats.

Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs. user cycle, a feedback loop that creates more problems than it solves.

It works like this: Cybersecurity companies often market their products using tactics that emphasize fear (“Hackers are coming for your data!”), blame (“It’s your fault if something happens!”) and complexity (“Only our advanced solution can protect you”). They perpetuate the idea that users are inherently not savvy enough to manage security independently and that the solution is to adopt the latest product or service.

As a cybersecurity researcher, I find that this approach often has unintended, harmful consequences for people. Rather than feeling empowered, users feel helpless, convinced that cybersecurity is beyond their understanding. They may even develop techno-stress, overwhelmed by the need to keep up with constant updates, new tools and never-ending warnings about threats.

Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. Ironically, this mindset makes them more vulnerable as they begin to overlook simple, practical steps they could take to protect themselves.

The cycle is self-perpetuating. As users feel less secure, they are more likely to demand new technology to solve their problem, further fueling the very marketing tactics that created their insecurity in the first place. Security providers, in turn, double down on promises of fix-all solutions, reinforcing the narrative that people can’t manage security without their products.

Ironically, as people grow dependent on security products, they can become less secure. They start ignoring basic practices, become apathetic to constant warnings, and put blind trust in solutions they don’t understand.

The result is users remain stuck in a loop where they depend on technology but lack the confidence to use it safely, creating even more opportunities for people with malicious intent to exploit them.

Cybercrime evolution

I’ve worked in cybersecurity since the early 1990s and witnessed the field evolve over the decades. I’ve seen how adversaries adapt to new defenses and exploit people’s growing reliance on the internet. Two key shifts, in particular, stand out as pivotal moments in the evolution of cybercrime.

The first shift came with the realization that cybercrime could be immensely profitable. As society moved from paper checks and cash transactions to digital payments, criminals found that accessing and stealing money electronically was relatively easy. This transition to digital finance created opportunities for criminals to scale up their attacks, bypassing physical barriers and targeting the systems that underpin modern payment methods.

The second shift emerged over a decade ago as criminals targeted individuals directly rather than just going after businesses or governments. While attacks on companies, ransomware campaigns and critical infrastructure breaches still make headlines, there has also been a rise in attacks on everyday users. Cybercriminals have learned that people are often less prepared and more trusting than organizations, and so present lucrative opportunities.

This combination of digital financial systems and direct user targeting has redefined cybersecurity. It’s no longer just about protecting companies or critical infrastructure; it’s about ensuring the average person isn’t left defenseless. Yet, how cybersecurity technology is marketed and deployed often leaves users confused and feeling helpless.

two women, one seated and one standing, look at a computer monitor

Asking a knowledgeable friend or colleague is a good way to cut through the fear and confusion around cybersecurity.

Luis Alvarez/DigitalVision via Getty Images

User empowerment

The good news is that you have more power than you think. Cybersecurity doesn’t have to feel like an unsolvable puzzle or a job for experts alone. Instead of letting fear drive you into techno-stress or apathy, you can take matters into your own hands by leaning on trusted sources like community organizations, local libraries and tech-savvy friends.

These trusted voices can simplify the jargon, provide straightforward advice and help you make informed decisions. Imagine a world where you don’t have to rely on faceless companies for help but instead turn to a network of people who genuinely want to see you succeed.

I believe that cybersecurity vendors should offer tools and education that are inclusive, accessible and centered on real user needs. At the same time, people should actively engage with community-driven initiatives, adopt thoughtful security practices and rely on trusted resources for guidance. People feel more confident and capable when they surround themselves with people willing to teach and support them. Users can then adopt technology thoughtfully rather than rushing to buy every new product out of fear or disengaging completely.

This community-based approach goes beyond individual fixes. It creates a culture of shared responsibility and empowerment and helps create a more secure and resilient digital ecosystem.

Resources

Knowing where to find reliable information and support is essential to take control of your cybersecurity and start building your confidence. The following resource list includes trusted organizations, community programs and educational tools that can help you better understand cybersecurity, protect yourself against threats and even connect with local experts or peers for guidance.

Whether you’re looking to secure your devices, learn how to spot scams or stay informed about the latest digital threats, these resources are a great place to begin. Empowerment starts with taking that first step toward understanding your digital world.The Conversation

Doug Jacobson, Professor of Electrical and Computer Engineering, Iowa State University

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Israel-Hamas deal shows limits of US influence – and the unpredictable impact of Trump

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theconversation.com – Gregory F. Treverton, Professor of Practice in International Relations, USC Dornsife College of Letters, Arts and Sciences – 2025-01-16 17:54:00

Relatives and supporters of Israeli hostages held in Gaza gather in favor of the ceasefire deal in Tel Aviv on Jan. 16, 2025.
Jack Guez/AFP via Getty Images

Gregory F. Treverton, USC Dornsife College of Letters, Arts and Sciences

A ceasefire deal between Israel and Hamas is expected to take effect on Jan. 19, 2025, according to U.S. Secretary of State Antony Blinken. Even as Israel’s cabinet delayed until Jan. 17 its vote to ratify the complex deal, Blinken said he is “very confident this is moving forward.”

The U.S., Qatar and Egypt helped broker the deal, which followed negotiations that had many starts and stops in 2024. Representatives of the Biden administration and President-elect Donald Trump worked together to advance the agreement, and both leaders took credit for the expected return of an estimated 100 Israeli hostages – both living and dead – and a complete ceasefire in the Gaza Strip.

Amy Lieberman, a politics and society editor at The Conversation, spoke with Gregory F. Treverton, who served as the chairperson of the U.S. National Intelligence Council during the Obama administration, to better understand what the United States’ role in this agreement says about American influence in the Middle East.

A white man with a dark suit stands at a podium and raises a finger. Two people, one man and a woman, stand behind him, alongside an American flag.
President Joe Biden, flanked by Vice President Kamala Harris and Secretary of State Antony Blinken, delivers remarks on the ceasefire deal between Israel and Hamas on Jan. 15, 2025.
Anna Moneymaker/Getty Images

What is unusual, if anything, about the role of the US in this deal?

So far, the U.S. has not had very much influence in attempts to end the conflict. One reason is that Israeli Prime Minister Benjamin Netanyahu appears allergic to taking advice from the U.S. What is striking now is that some combination of Donald Trump coming to power and Joe Biden leaving office has made a difference – and possibly made Netanyahu more willing to take political risks with his governing coalition and to sign on to the deal.

It is more or less the same kind of deal that the U.S. presented in May 2024. So, it is hard to know whether Trump moved the dial by his past threats to punish Hamas and by pressuring Netanyahu, or whether Hamas felt like it has been weakened and lacks outside support from weakened allies like Iran. Or a combination of these factors.

We also know that there are some last-minute hiccups with the deal, so it isn’t over yet. But there is real progress and hope, and that reflects a lot of the Biden administration’s hard work over the past 15 months.

The proposed deal has three phases that will last more than four months. Because it starts doesn’t mean it will get to the end. And the agreed end is very, very vague, with a revamped Palestinian Authority taking over Gaza – something Netanyahu has said he doesn’t want.

The deal has been brokered largely by the U.S., Egypt and Qatar. There is not a serious international monitor of the deal beyond the political pressure of these countries.

Many destroyed buildings are seen on a gray day. People walk past outside stalls on a street.
People walk past rubble and destroyed buildings in Khan Yunis, Gaza Strip, on Jan. 15, 2025.
Bashar Taleb/AFP via Getty Images

What do you make of Trump’s and Biden’s teams working together on this?

It is not unprecedented. Typically, during ordinary transitions between administrations, there is a lot of cooperation and working together.

What is unusual is that you would perhaps not have expected this kind of collaboration, given the hostility between Trump and Biden and their teams. Biden has said that his administration and the Trump team have been “speaking as one team.” In that sense, it is a bright spot in U.S. politics as of late and returns to a more normal pattern in U.S. foreign policy where there has been cooperation between outgoing and incoming administrations.

It is unusual that Steve Witkoff, Trump’s designated Middle East special envoy, went on his own to meet with Netanyahu in January and reportedly influenced Netanyahu’s decision to accept a deal that he previously rejected. Many special envoys require confirmation by the Senate, though they can hold the post temporarily without it. They also need security clearances, so that limits some of the things they can do.

What else is notable about the US role in the deal?

It is striking that for all his efforts, Biden seemed to have so little influence on Netanyahu. This has been very difficult for Biden politically. He wanted to get a ceasefire deal done, but he also wanted to stop the suffering in Gaza and didn’t want to look like he was giving Israel a blank check to do whatever it wanted.

In the process, the U.S. has been labeled as partially responsible for the tens of thousands of Palestinian deaths, which some people would call a genocide. This has done a lot of damage to the United States’ global reputation, and that will take some time to repair.

Trump is entirely unpredictable. He may continue to pressure Netanyahu or he may decide that Netanyahu can do whatever he wants.

Three young men are seen waving their hands and clapping and smiling at nighttime.
Palestinians celebrate the announcement of a ceasefire deal between Israel and Hamas in Khan Yunis on Jan. 15, 2025.
Abed Rahim Khatib/Anadolu via Getty Images

What does this deal tell us about the standing of the US in the Middle East?

In some ways, I think it shows the United States’ diminished influence on the Middle East. On the other hand, the geopolitics of other regional conflicts and political changes, like the fall of the Assad government in Syria and the weakening of Hezbollah and Iran over the past year or so, have given certain opportunities to Israel, and therefore the U.S. This includes continuing the Abraham Accords, an agreement the Trump administration helped negotiate in 2020 to normalize relations between Saudi Arabia and Israel.

The Saudis have been clear that they won’t make an agreement with Israel if there is not a state or something else designated for the Palestinians. It may turn out that this current deal, if implemented, offers enough for the Palestinians for the Saudis to also make an agreement with Israel.The Conversation

Gregory F. Treverton, Professor of Practice in International Relations, USC Dornsife College of Letters, Arts and Sciences

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How constitutional guardrails have always contained presidential ambitions

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theconversation.com – Victor Menaldo, Professor of Political Science, Co-founder of the Political Economy Forum, University of Washington – 2025-01-16 13:48:00

Since the U.S. Congress first met in 1789, it has been a key check on the power of the president.
Allyn Cox, via Architect of the Capitol

Victor Menaldo, University of Washington

As Donald Trump’s second inauguration fast approaches, concerns he threatens American democracy are rising yet again. Some warnings have cited Trump’s authoritarian rhetoric, willingness to undermine or malign institutions meant to constrain any president, and a combative style that strives to stretch executive power as far as possible.

Authoritarianism erodes property rights and the rule of law, so financial markets typically respond with alarm to political unrest. If major investors and corporations really believed the United States was on the brink of dictatorship, there would be large-scale capital flight, equity sell-offs, spikes in U.S. credit default swaps or rising bond yields unexplained by typical macroeconomic factors such as inflation forecasts.

Instead, there have been no systematic signs of such market reactions, nor an investor exodus from American markets. Quite the contrary.

This absence of alarm is not conclusive proof that democracy is safe forever, nor that Trump cannot damage American democracy at all. But it does suggest that credible institutions and investors who literally bet on political outcomes for a living do not view an American autocracy as imminent or even likely.

This is probably because the mechanics of upending American democracy would entail surmounting a thick tangle of constitutional, bureaucratic, legal and political obstacles. As a political economist who has written widely about the constitutional foundations of modern democracies, I submit it’s far more complicated than one man issuing brash executive orders.

A group of formally dressed men gather around a small table with a piece of paper on it.
The first reading of the Emancipation Proclamation to the Cabinet marked a moment of a president seizing significant power.
VCG Wilson/Corbis via Getty Images

Presidents have long seized more power

Throughout American history, presidents have achieved far greater expansions of executive power than Trump did in his first term.

Abraham Lincoln suspended habeas corpus during the Civil War, allowing detention without trial. He bypassed Congress through sweeping executive actions, most notably the Emancipation Proclamation, which declared freedom for enslaved people in Confederate states.

Woodrow Wilson created administrative agencies and imposed draconian censorship during World War I via the Espionage Act of 1917 and the Sedition Act of 1918.

Franklin D. Roosevelt’s court-packing plan failed to pass, but it still cowed the Supreme Court into deference. His New Deal bureaucracy centralized vast powers in the executive branch.

Lyndon B. Johnson obtained the Gulf of Tonkin Resolution, transferring major war-making powers from Congress to the presidency. Richard Nixon invoked executive privilege and ordered secret bombings in Cambodia, steps that largely bypassed congressional oversight.

George W. Bush expanded executive prerogatives after 9/11 with warrantless wiretapping and indefinite detention. Barack Obama faced criticism for the dubious legal rationale behind drone strikes targeting U.S. citizens deemed enemy combatants abroad.

These historical examples should not be conflated with an actual ability to impose one-man rule, though. The United States, whatever its imperfections, has a deeply layered system of checks and balances that has repeatedly stymied presidents of both parties when they tried to govern by decree.

Trump’s openly combative style was in many ways less adept at entrenching presidential power than many of his predecessors. During his first term, he broadcast his intentions so transparently that it galvanized numerous institutional forcesjudges, bureaucrats, state officials, inspectors general – to resist his attempts. While Trump’s rhetoric was more incendiary, other presidents achieved deeper expansions of the executive branch more discreetly.

A man stands in front of a U.S. flag holding a piece of paper.
Then-Vice President Mike Pence presides over the certification of the results of the 2020 presidential election on Jan. 6, 2021.
Saul Loeb/POOL/AFP via Getty Images

Trump’s Jan. 6 plan was never realistic

Trump’s failure to impose his will became particularly evident on Jan. 6, 2021, when claims that an “auto-coup” was afoot never translated into the real-world mechanics that would have kept him in office beyond the end of his term.

Even before the Electoral Count Reform Act made the process clearer in 2022, scholars agreed that under the 12th Amendment the vice president’s role in certifying the election is purely ministerial, giving him no constitutional basis to replace or discard certified electoral votes. Similarly, state laws mandate that certification is a mandatory, ministerial duty, preventing officials from arbitrarily refusing to certify election results.

Had Pence refused to certify the Electoral College vote count, it is more likely than not that courts would have swiftly ordered Congress to proceed. Moreover, the 20th Amendment fixed noon on Jan. 20 as the end of the outgoing president’s term, making it impossible for Trump to remain in power just by creating delay or confusion.

The idea that Pence’s refusal to certify could erase state-certified votes, or coerce Congress into accepting alternate slates, had no firm grounding in law or precedent. After Jan. 20, the outgoing president would simply cease to hold office. Thus, the chain of events needed for an auto-coup to occur in 2021 would have fallen apart under the weight of well-established procedures.

A massive bureaucracy

Potential avenues of power consolidation during Trump’s impending second term are equally narrow. The federal bureaucracy makes it exceedingly difficult for a president to rule by fiat.

The Department of Justice alone comprises roughly 115,000 employees, including over 10,000 attorneys and 13,000 FBI agents, most of them career civil servants protected by the Civil Service Reform Act and whistleblower laws. They have their own professional standards and can challenge or reveal political interference. If an administration tries to remove them en masse, it runs into protracted appeals processes, legal constraints, the need to conduct a bevy of lengthy background checks and a crippling loss of institutional knowledge.

Past episodes, including the George W. Bush administration’s politically motivated dismissals of U.S. attorneys in 2006 and 2007, illustrate that congressional oversight and internal department practices can still produce major pushback, resignations and scandals that thwart political interference with the Justice Department.

Independent regulatory agencies also resist being dominated by the president. Many are designed so that no more than three out of five commissioners can belong to the same political party, ensuring some measure of bipartisan representation. Minority commissioners can deploy a host of procedural tools – delaying votes, demanding comprehensive studies, calling for hearings – that slow down or block controversial proposals. This makes it harder for a single leader to unilaterally impose policy. Those minority commissioners can also alert the media and Congress to questionable moves, inviting investigations or public scrutiny.

In addition, a 2024 Supreme Court ruling shifted the power to interpret federal laws, as passed by Congress, away from executive branch government agencies. Now, federal judges play a more active role in determining what Congress’ words mean. This requires agencies to operate within narrower bounds and to produce stronger evidence to justify their decisions. In practical terms, an administration now has less leeway to stretch statutes for partisan or authoritarian ends without encountering judicial pushback.

A group of nine people wearing black robes pose for a portrait.
Federal judges have more power to interpret Congress’ intention than in recent years.
U.S. Supreme Court

Layers of defenses

American democracy has vulnerabilities, and other democracies have collapsed under powerful executives before. But in my view, it’s not reasonable to draw definitive lessons from a tiny number of extreme outliers, such as Hitler in 1933 or the handful of elected leaders who staged more recent auto-coups in fragile or developing democracies such as Argentina, Peru, Turkey and even Hungary.

The United States stands out for having a complex federal system, entrenched legal practices and multiple layers of institutional friction. Those protections have historically proven adept at limiting presidential overreach – whether subtle or bombastic.

In addition, state-level politicians, including attorneys general and governors, have repeatedly demonstrated their willingness to challenge federal overreach through litigation and noncooperation.

The military’s professional culture of civilian control and constitutional fidelity, consistently upheld by the courts, provides another safeguard. For instance, in 1952 the Supreme Court ruling in Youngstown Sheet and Tube Co. v. Sawyer reversed President Harry Truman’s order that the military seize privately owned steel mills to ensure supply during the Korean War.

All those institutional checks are further buttressed by a robust civil society that can mobilize legal challenges, advocacy campaigns and grassroots resistance. Corporations can wield economic influence through public statements, campaign funding decisions and policy stances – as many did in the aftermath of Jan. 6.

Taken together, these overlapping layers of resistance make the path to autocracy far more challenging than many casual observers might assume. These protections also may explain why most Americans are resigned to Trump’s second term: Many may have come to realize that the nation’s democratic experiment is not at stake – and probably never was.The Conversation

Victor Menaldo, Professor of Political Science, Co-founder of the Political Economy Forum, University of Washington

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MLK’s ‘beloved community’ has inspired social justice work for decades − what did he mean?

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theconversation.com – Jason Oliver Evans, Research Associate and Lecturer, University of Virginia – 2025-01-16 12:55:00

Volunteers paint columns in a hallway during the Martin Luther King Jr. National Day of Service at Ron Brown College Preparatory High School in Washington, D.C., in 2019.
Katherine Frey/The Washington Post via Getty Images

Jason Oliver Evans, University of Virginia

Since 1983, when President Ronald Reagan signed Martin Luther King Jr. Day into law, many Americans have observed the federal holiday to commemorate the life and legacy of the civil rights leader, Baptist minister and theologian.

MLK Day volunteers typically perform community service that continues King’s fight to end racial discrimination and economic injustice – to build the “beloved community,” as he often said.

King does not fully explain the phrase’s meaning in his published writings, speeches and sermons. Scholars Rufus Burrow Jr. and Lewis V. Baldwin, however, argue that the beloved community is King’s principal ethical goal, guiding the struggle against what he called the “three evils of American society”: racism, economic exploitation and militarism.

As a Baptist minister and theologian myself, I believe it is important to understand the origins of the concept of the beloved community, how King understood it and how he worked to make it a reality.

Older origins

Although King popularized the beloved community, the phrase has roots in the thought of 19th-century American religious philosopher Josiah Royce.

In 1913, toward the end of his long career, Royce published “The Problem of Christianity.” The book compiles lectures on the Christian religion, including the idea of the church and its mission, and coined the term beloved community. Based on his readings of the biblical gospels, as well as the writings of the apostle Paul, Royce argued that the beloved community was one where individuals are transformed by God’s love.

A black and white portrait of a man in a dark suit jacket and black bow tie.
Philosopher Josiah Royce (1855-1916).
The Royce Society via Wikimedia Commons

In turn, members express that love as loyalty toward each other – for example, the devoted love a member of the church would have toward the church as a whole.

While Royce often identified the beloved community with the church, he extends the concept beyond the walls of Christianity. In any type of community, Royce argued, from clans to nations, there are individuals who express love and devotion not only to their own community, but who foster a sense of the community that includes all humankind.

According to Royce, the ideal or beloved community is a “universal community” – one to which all human beings belong or will eventually belong at the end of time.

‘Beloved’ diversity

Twentieth-century pastor, philosopher, mystic, theologian and civil rights leader Howard Thurman retrieved Royce’s idea of the beloved community and applied it to his life and work, most notably in his 1971 book “The Search for Common Ground.”

Thurman first used the term in an unpublished and undated article: Desegregation, Integration, and the Beloved Community. Here, he argued that the beloved community cannot be achieved by sheer will or commanded by force. Rather, it begins with transformation in each person’s “human spirit.” The seeds of the beloved community extend outward into society as each person assumes the responsibility of bringing it to pass.

Thurman envisioned the beloved community as one that exemplifies harmony – harmony enriched by members’ diversity. It is a community wherein people from all racial, national, religious and ethnic backgrounds are respected, and where their human dignity is affirmed. Thurman was convinced that beloved community was achievable because of the dedication he saw from activists during the struggle for racial integration.

A man in clerical robes photographed sitting off-center in the frame, against a white wall.
Minister, theologian and civil rights activist Howard Thurman.
On Being/Flickr, CC BY-NC-SA

During his lifetime, Thurman sought to build this beloved community through his activism for racial justice. For example, he co-founded the Church for the Fellowship of All Peoples, an interracial and interfaith community in San Francisco, which he co-pastored from 1943 to 1953.

Thurman’s writings and activism deeply influenced King. Burrow argued that it is not entirely clear when and where King first learned the concept of beloved community. Yet King emphasized its importance in much of his writing and political action.

Love and action

In simplest terms, King defined the beloved community as a community transformed by love. Like Royce, he drew his understanding of love from the Bible’s New Testament. In the original Greek, the Gospels use the word “agape,” which suggests God’s self-giving, unconditional love for humanity – and, by extension, human beings’ self-giving, unconditional love for each other.

According to Baldwin, however, King’s understanding of the beloved community is better understood against the backdrop of the Black church tradition. Raised in the Ebenezer Baptist Church of Atlanta, King learned lessons on the meaning of love from his parents, Rev. Martin Luther King Sr. – Ebenezer’s pastor, who was also a leader in the local chapter of the National Association for the Advancement of Colored People – and Alberta Christine Williams King.

One of the distinctions in King’s thought is that he believed the beloved community could be achieved through nonviolent direct action, such as sit-ins, marches and boycotts. In part, he was inspired by Thurman, who had embraced the nonviolence at the heart of Mahatma Gandhi’s resistance against the British in India. For King, nonviolence was the only viable means for achieving the United States of America’s redemption from the sin of racial segregation and white supremacy.

A crowd of people walking in lines march in suits and ties, with one participant holding an American flag.
Martin Luther King Jr. and his wife, Coretta, lead a five-day march to the Alabama State Capitol in Montgomery in 1965.
Bettmann via Getty Images

For King, therefore, the beloved community was not merely a utopian vision of the future. He envisioned it as an obtainable ethical goal that all human beings must work collectively toward achieving.

“Only a refusal to hate or kill can put an end to the chain of violence in the world and lead us toward a community where men can live together without fear,” King wrote in 1966. “Our goal is to create a beloved community and this will require a qualitative change in our souls as well as a quantitative change in our lives.”

Searching for the beloved community today

King’s idea of the beloved community has not only influenced people affiliated with the Christian tradition but also people from other faiths and none.

For instance, scholars Elizabeth A. Johnson, bell hooks and Joy James have reflected upon the meaning of the beloved community amid ongoing challenges such as global climate change, sexism, racism and other forms of structural violence.

People around the world continue to draw insight and inspiration from King’s thought, especially from his insistence that love is “the most durable power” to change the world for the better. Questions remain about whether his beloved community can be realized, or how. But I believe it is important to understand King’s ethical concept and its continuing influence on movements that seek an end to injustice.The Conversation

Jason Oliver Evans, Research Associate and Lecturer, University of Virginia

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