Mississippi Today
Job opening: Reader Revenue and Membership Strategist at Deep South Today

Deep South Today, the parent company for Mississippi Today and Verite News in New Orleans, is seeking a skilled Reader Revenue and Membership Strategist to lead the development of sustainable revenue models, focusing on membership and reader support initiatives for its network of local nonprofit newsrooms.
- Location: Remote
- Salary Range: $70,000-$80,000
- Type: Full-Time
- Reports To: Director, Growth & Innovation, Deep South Today
About the Team
At Deep South Today, we’re dedicated to reshaping the landscape of local journalism in the Deep South. Our DST Connect initiative is the driving force behind this mission, aiming to empower local newsrooms with innovative strategies and tools for sustainable growth. In this vital role, you’ll be a key member of the DST Connect team, where your work will directly impact our network of local newsrooms.
As our Reader Revenue and Membership Strategist, you will:
- Develop cutting-edge strategies to enhance reader revenue and membership
- Work in a dynamic environment where your creative marketing and audience engagement skills will drive financial support for quality journalism
- Collaborate closely with newsroom leaders to integrate innovative revenue strategies into their operations
- Utilize audience insights to craft membership programs that resonate with diverse readership segments
Job Overview:
The ideal candidate will be instrumental in developing innovative strategies to enhance reader revenue and membership for our growing network of local newsrooms, including Mississippi Today and Verite News in New Orleans. This role involves a blend of strategic planning, creative marketing, and a keen understanding of audience engagement to drive sustainable financial support for quality journalism.
Key Responsibilities:
- Strategy Development:
- Design and implement effective reader revenue and membership models for local newsrooms
- Develop tailored strategies for subscription, membership, and other reader-funded initiatives
- Collaboration and Training:
- Work closely with newsroom leaders to integrate revenue strategies into their operations
- Provide ongoing training and support to newsroom staff on best practices in reader revenue generation
- Audience Analysis:
- Analyze audience data to identify potential revenue opportunities and trends
- Use insights to tailor membership programs to meet the needs and interests of different reader segments
- Marketing and Promotion:
- Develop and oversee marketing campaigns to promote subscriptions and memberships
- Collaborate with marketing and communications teams to create compelling messaging and promotional materials
- Innovation and Adaptation:
- Stay abreast of industry trends and emerging models in reader revenue
- Continuously refine and adapt strategies to meet changing market and audience needs
- Performance Monitoring:
- Track and report on the performance of reader revenue and membership initiatives
- Utilize metrics and feedback to make data-driven decisions and adjustments
Qualifications:
- Bachelor’s degree in marketing, business, journalism, or a related field
- Minimum of 5 years of experience in revenue generation, preferably in a media or journalism setting
- Proven track record in developing and implementing successful membership or subscription models
- Strong analytical skills with experience in audience analysis and data-driven decision-making
- Excellent communication, presentation, and training skills
- Ability to collaborate effectively with diverse teams across multiple newsrooms
- Innovative thinker with a passion for journalism and community engagement
What We Offer:
- A dynamic role at the forefront of transforming local journalism
- The opportunity to work with a passionate team dedicated to making a difference in the communities we serve
- Competitive salary and benefits package
- Professional development and growth opportunities
How to Apply:
Deep South Today is an equal opportunity employer and values diversity at our company. We encourage applications from all qualified candidates, regardless of race, religion, national origin, gender, age, disability, or veteran status.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Did you miss our previous article…
https://www.biloxinewsevents.com/?p=320211
Mississippi Today
UMMC holds free cancer screenings
The University of Mississippi Medical Center’s Department of Otolaryngology-Head and Neck Surgery hosted a free oral, head, and neck cancer screening Wednesday at the Jackson Medical Mall as part of Oral, Head and Neck Cancer Awareness Week.
The event featured quick, noninvasive screenings aimed at catching cancer early — when treatment is most effective. Onyx Care provided free HPV vaccinations, while the ACT Center for Tobacco Treatment, Education, and Research offered resources on smoking cessation and free services.
“These screenings take about 10 minutes and can save lives,” said Dr. Gina Jefferson, head and neck surgical oncologist at UMMC. “The earlier a cancer is diagnosed, the better chance we have of curing it.”
Tobacco and alcohol use remain major risk factors for these cancers. However, physicians say an increasing number of cases are linked to HPV, especially among younger adults with no history of smoking or drinking. Dentists are often the first to spot early signs, which can include persistent sores, lumps in the neck, or difficulty swallowing.
Oral, head and neck cancers are among the most common globally. When found early, survival rates can exceed 80 percent.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post UMMC holds free cancer screenings appeared first on mississippitoday.org
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
This article presents factual information about a free cancer screening event without showing a clear ideological stance. It primarily focuses on the health benefits of early cancer detection and the availability of free resources, such as HPV vaccinations and smoking cessation support. The language used is neutral and the content is centered around public health education rather than promoting a political viewpoint. The inclusion of factual statistics, such as survival rates and risk factors, adds to its informative and objective tone. There are no signs of bias or advocacy for a particular political agenda, making this a centrist piece.
Crooked Letter Sports Podcast
Podcast: What next for Mississippi State baseball?
Mississippi State didn’t even wait until the end of the season to fire Chris Lemonis, who brought the national championship to Starkville not quite four years ago. Where do the Bulldogs go from here. Robbie Faulk who covers the Bulldogs more closely than anyone else joins the podcast to discuss the situation.
Stream all episodes here.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post Podcast: What next for Mississippi State baseball? appeared first on mississippitoday.org
Mississippi Today
Mobile sports betting users: We want to hear from you
Mississippi Today is looking to speak with current and former mobile sports betting users. We’d like to speak with people who spend considerable amounts of time and money betting on sports through online gambling sites.
We’re interested in hearing the experience of people who have suffered from gambling addiction or problems, or friends and family members of people who have. We also would like to talk with people who believe legalizing mobile sports betting would benefit Mississippi and its residents.
We want to hear from you. Please take the survey below or contact Political Reporter Michael Goldberg by email at mgoldberg@mississippitoday.org
TAKE THE SURVEY:
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This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The post Mobile sports betting users: We want to hear from you appeared first on mississippitoday.org
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
This article from Mississippi Today appears to present a neutral stance, focusing on gathering input from various groups of mobile sports betting users, including those who may have experienced addiction issues. The content does not advocate for or against the legalization of mobile sports betting but instead seeks to gather diverse perspectives, including those of individuals who may support or oppose it. The language used is objective and does not suggest a particular ideological perspective, allowing for a balanced exploration of the issue at hand.
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