Jackson, MS, Rainbow Co-op was a pioneer in whole foods movement in city.

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rssfeeds.clarionledger.com – Mississippi – 2022-10-16 21:04:07

Exterior shot of the longtime Rainbow Whole Foods Co-op location at 2807 Old Canton Road in Jackson’s Fondren District.

It began as an an informal bulk food-buying club among a dozen or so people in 1978, was formally chartered as a cooperative in 1980, and within a few years saw its membership grow into the thousands. 

It was called Rainbow Whole Foods Co-op, and for more than 40 years it became known as one of Jackson’s most celebrated and unusual businesses.

Now, former members, employees and supporters of the co-op, which closed under financial pressure in 2010, are making efforts to ensure the unique story of Rainbow is not lost to future generations. 

Daniel Johnson, a former board member and vice…

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