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Keeping a streak alive can be strong motivation to stick with a chosen activity

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Keeping a streak alive can be strong motivation to stick with a chosen activity

Neither rain, nor snow, nor sleet, nor hail shall keep a streaker from their self-appointed activity.
janiecbros/E+ via Getty Images

Danny Weathers, Clemson University

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and nightfall to maintain a seven-year daily surfing streak. Jon Sutherland ran at least 1 mile every day for over 52 years.

An activity streak has the power to compel behavior, and marketers have taken note. Marketing researchers Jackie Silverman and Alixandra Barasch recently documented 101 unique instances, including Snapchat, Candy Crush Saga, Wordle and the Duolingo language learning platform, of apps that have incorporated streaks into their architecture by tracking the number of consecutive days users complete a task. There are even apps dedicated solely to tracking streaks.

statistics for wins and streak with a guess distribution chart
One user’s Wordle streak of more than a month’s worth of wins.
Screenshot from Wordle on New York Times

What is it about streaks that makes them so compelling? I’m interested in consumer behavior and decision making. For insight into streaks and their motivating influence, I conducted research, recently published in the Journal of the Academy of Marketing Science, on the phenomenon.

What is a streak?

Because there’s no generally accepted definition of what a streak is, I started by trying to define the phenomenon. Based on input from people maintaining streaks and how streaks are described in the popular media, I suggest they have four underlying characteristics.

First, streaks require unchanging performance and temporal parameters. In other words, rules, established by the streaker or others, define what it means to successfully complete the activity and the schedule for doing so. For example, a streak may involve completing a session of 50 pushups every calendar day.

Second, the streak-holder largely attributes completing the activity to his or her resolve.

Third, a streak is a series of the same completed activity that the person maintaining the streak considers to be uninterrupted.

Fourth, the streaker quantifies the series’ duration. For instance, a streak-holder can tell you exactly how many consecutive workdays they’ve biked in to the office, or they can tell you the precise date the streak began.

This definition distinguishes an activity streak from winning streaks and lucky streaks. Unlike activity streaks, winning streaks depend on the performance of others – an opponent – while lucky streaks involve outcomes that are not under the control of the person executing the streak.

My definition also highlights that streaks are perceptual. Some people who have completed an objectively uninterrupted series of an activity may not view that as a streak. Others who have not completed the activity every time the opportunity arises may believe they have a streak.

Is it a streak, habit or collection?

People often engage in behavior patterns, or a recurring way of acting in a given situation. A streak is a form of patterned behavior, but there are others. Most people have habits, which are reflexlike and triggered by the context. For example, many people mindlessly fasten their seat belts upon getting in a car.

That automatic aspect sets a habit apart from a streak. A streak often requires the actor to have a strategy for completing the activity in various situations or contexts. For example, someone with a streak of running at least 1 mile every calendar day may need to carefully plan a run when traveling across time zones.

man looking anxiously out airplane window
A streaker can get stressed when circumstances outside their control prevent them from doing the activity.
urbazon/E+ via Getty Images

While developing a habit may be appealing because it minimizes thinking, I discovered that the challenge of finding a way to complete the behavior can motivate many streak-holders.

Failing to perform a habitual behavior on occasion will have little impact on the likelihood of the person performing the behavior in the future. Conversely, failing to perform a behavior that is part of a streak ends the streak.

For some people, ending a streak discouraged the behavior in the future: “The streak is over. Why bother?” For others, it hardened their resolve: “The streak is over. I’ve got to start another streak as soon as possible.”

Creating a collection is another form of patterned behavior. Collections typically involve dissimilar objects connected by a common meaning. For example, Jay Leno is known for his collection of antique and exotic cars. But unlike a streak, a collection does not end if someone fails to add to it every time the opportunity arises. I found that a collection of experiences or stories is often a byproduct of maintaining a streak.

Why do streaks motivate behavior?

By tapping into various psychological drivers of behavior, streaks can motivate people in several ways.

In general, a streak adds a higher-level goal (keeping the streak alive) to a lower-level goal (completing an individual activity). Streaks also add structure to an activity, and structure can simplify thinking and decision making. The extent to which goal achievement or structure is important to you would influence your commitment to a streak.

I also found the way a streak is structured can affect the streak-holder’s commitment to it. For example, a streak of meditating at least 20 minutes each day may be more appealing, and lead to more commitment, than a streak of meditating at least 140 minutes each week. While the amount of meditating is the same in both cases, a daily streak adds structure, thus simplifying decision making, and encourages the person to regularly engage in a beneficial behavior.

Streaks can serve to gamify the underlying activity by creating rules and quantifying the outcome, and many people enjoy the challenge of a game.

Finally, I found that activities that are more relevant to one’s identity are more likely to generate commitment to a streak. If someone identifies as religious, a daily streak of praying may be more appealing than a daily streak of playing Wordle because a praying streak can provide a way of demonstrating one’s desired identity to others.

While streaks can compel behavior, they do not motivate all people for all situations. They can even have the opposite effect. Some people are turned off by the prospect of a streak because they’re concerned about being obligated to it, as reflected in the comments of a former streak runner: “I realized that, if I let it, the streak could become a ‘thing’ that controlled my life, my travel, and those around me.”

January calendar page with 'Let's go!' sticky note on the first of the month
A new page on the calendar can feel like it offers a fresh start.
Isabel Pavia/Moment via Getty Images

Streaks and the new year

As the calendar turns to a new year, many people resolve to engage in self-improving behaviors that facilitate better mental or physical health. People often begin streaks on Jan. 1 or other important dates, such as holidays, birthdays or anniversaries of noteworthy events. Such temporal landmarks add meaning and structure to the streak and create a “fresh start effect.”

While many people make New Year’s resolutions, only a small percentage of people complete them. My research suggests that structuring a resolution as a streak may be the nudge that some people need to stick with it further into the new year – and maybe far beyond.The Conversation

Danny Weathers, Professor of Marketing, Clemson University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Cyberattacks shake voters’ trust in elections, regardless of party

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theconversation.com – Ryan Shandler, Professor of Cybersecurity and International Relations, Georgia Institute of Technology – 2025-06-27 07:29:00


American democracy faces a crisis of trust, with nearly half of Americans doubting election fairness. This mistrust stems not only from polarization and misinformation but also from unease about the digital infrastructure behind voting. While over 95% of ballots are now counted electronically, this complexity fuels skepticism, especially amid foreign disinformation campaigns that amplify doubts about election security. A study during the 2024 election showed that exposure to cyberattack reports, even unrelated to elections, significantly undermines voter confidence, particularly among those using digital voting machines. To protect democracy, it’s vital to pair secure technology with public education and treat trust as a national asset.

An election worker installs a touchscreen voting machine.
Ethan Miller/Getty Images

Ryan Shandler, Georgia Institute of Technology; Anthony J. DeMattee, Emory University, and Bruce Schneier, Harvard Kennedy School

American democracy runs on trust, and that trust is cracking.

Nearly half of Americans, both Democrats and Republicans, question whether elections are conducted fairly. Some voters accept election results only when their side wins. The problem isn’t just political polarization – it’s a creeping erosion of trust in the machinery of democracy itself.

Commentators blame ideological tribalism, misinformation campaigns and partisan echo chambers for this crisis of trust. But these explanations miss a critical piece of the puzzle: a growing unease with the digital infrastructure that now underpins nearly every aspect of how Americans vote.

The digital transformation of American elections has been swift and sweeping. Just two decades ago, most people voted using mechanical levers or punch cards. Today, over 95% of ballots are counted electronically. Digital systems have replaced poll books, taken over voter identity verification processes and are integrated into registration, counting, auditing and voting systems.

This technological leap has made voting more accessible and efficient, and sometimes more secure. But these new systems are also more complex. And that complexity plays into the hands of those looking to undermine democracy.

In recent years, authoritarian regimes have refined a chillingly effective strategy to chip away at Americans’ faith in democracy by relentlessly sowing doubt about the tools U.S. states use to conduct elections. It’s a sustained campaign to fracture civic faith and make Americans believe that democracy is rigged, especially when their side loses.

This is not cyberwar in the traditional sense. There’s no evidence that anyone has managed to break into voting machines and alter votes. But cyberattacks on election systems don’t need to succeed to have an effect. Even a single failed intrusion, magnified by sensational headlines and political echo chambers, is enough to shake public trust. By feeding into existing anxiety about the complexity and opacity of digital systems, adversaries create fertile ground for disinformation and conspiracy theories.

Just before the 2024 presidential election, Director of the Cybersecurity and Infrastructure Security Agency Jen Easterly explains how foreign influence campaigns erode trust in U.S. elections.

Testing cyber fears

To test this dynamic, we launched a study to uncover precisely how cyberattacks corroded trust in the vote during the 2024 U.S. presidential race. We surveyed more than 3,000 voters before and after election day, testing them using a series of fictional but highly realistic breaking news reports depicting cyberattacks against critical infrastructure. We randomly assigned participants to watch different types of news reports: some depicting cyberattacks on election systems, others on unrelated infrastructure such as the power grid, and a third, neutral control group.

The results, which are under peer review, were both striking and sobering. Mere exposure to reports of cyberattacks undermined trust in the electoral process – regardless of partisanship. Voters who supported the losing candidate experienced the greatest drop in trust, with two-thirds of Democratic voters showing heightened skepticism toward the election results.

But winners too showed diminished confidence. Even though most Republican voters, buoyed by their victory, accepted the overall security of the election, the majority of those who viewed news reports about cyberattacks remained suspicious.

The attacks didn’t even have to be related to the election. Even cyberattacks against critical infrastructure such as utilities had spillover effects. Voters seemed to extrapolate: “If the power grid can be hacked, why should I believe that voting machines are secure?”

Strikingly, voters who used digital machines to cast their ballots were the most rattled. For this group of people, belief in the accuracy of the vote count fell by nearly twice as much as that of voters who cast their ballots by mail and who didn’t use any technology. Their firsthand experience with the sorts of systems being portrayed as vulnerable personalized the threat.

It’s not hard to see why. When you’ve just used a touchscreen to vote, and then you see a news report about a digital system being breached, the leap in logic isn’t far.

Our data suggests that in a digital society, perceptions of trust – and distrust – are fluid, contagious and easily activated. The cyber domain isn’t just about networks and code. It’s also about emotions: fear, vulnerability and uncertainty.

Firewall of trust

Does this mean we should scrap electronic voting machines? Not necessarily.

Every election system, digital or analog, has flaws. And in many respects, today’s high-tech systems have solved the problems of the past with voter-verifiable paper ballots. Modern voting machines reduce human error, increase accessibility and speed up the vote count. No one misses the hanging chads of 2000.

But technology, no matter how advanced, cannot instill legitimacy on its own. It must be paired with something harder to code: public trust. In an environment where foreign adversaries amplify every flaw, cyberattacks can trigger spirals of suspicion. It is no longer enough for elections to be secure − voters must also perceive them to be secure.

That’s why public education surrounding elections is now as vital to election security as firewalls and encrypted networks. It’s vital that voters understand how elections are run, how they’re protected and how failures are caught and corrected. Election officials, civil society groups and researchers can teach how audits work, host open-source verification demonstrations and ensure that high-tech electoral processes are comprehensible to voters.

We believe this is an essential investment in democratic resilience. But it needs to be proactive, not reactive. By the time the doubt takes hold, it’s already too late.

Just as crucially, we are convinced that it’s time to rethink the very nature of cyber threats. People often imagine them in military terms. But that framework misses the true power of these threats. The danger of cyberattacks is not only that they can destroy infrastructure or steal classified secrets, but that they chip away at societal cohesion, sow anxiety and fray citizens’ confidence in democratic institutions. These attacks erode the very idea of truth itself by making people doubt that anything can be trusted.

If trust is the target, then we believe that elected officials should start to treat trust as a national asset: something to be built, renewed and defended. Because in the end, elections aren’t just about votes being counted – they’re about people believing that those votes count.

And in that belief lies the true firewall of democracy.The Conversation

Ryan Shandler, Professor of Cybersecurity and International Relations, Georgia Institute of Technology; Anthony J. DeMattee, Data Scientist and Adjunct Instructor, Emory University, and Bruce Schneier, Adjunct Lecturer in Public Policy, Harvard Kennedy School

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

This article presents a balanced and fact-focused analysis of trust issues surrounding American elections, emphasizing concerns shared across the political spectrum. It highlights the complexity of digital voting infrastructure and the external threats posed by misinformation and foreign influence without promoting partisan viewpoints. The tone is neutral, grounded in data and research, avoiding ideological framing or advocacy. The piece calls for bipartisan solutions like public education and institutional trust-building, reflecting a centrist perspective that prioritizes democratic resilience over partisan blame.

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Toxic algae blooms are lasting longer than before in Lake Erie − why that’s a worry for people and pets

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theconversation.com – Gregory J. Dick, Professor of Biology, University of Michigan – 2025-06-26 14:38:00


Federal scientists forecast a mild to moderate harmful algal bloom season in Lake Erie for 2025, though even moderate blooms pose health risks. Harmful algal blooms, mainly caused by excess phosphorus and nitrogen runoff from agriculture, produce toxins harmful to humans, pets, and ecosystems. Recent DNA research revealed new toxins, including microcystins and saxitoxins, raising emerging concerns. Climate change exacerbates blooms by increasing water temperatures and heavy rainfall. Blooms now start earlier and last longer. Reducing nutrient runoff through improved farming practices and wetland restoration, like Ohio’s H2Ohio program, is essential to mitigating future blooms and protecting water quality.

A satellite image from Aug. 13, 2024, shows an algal bloom covering approximately 320 square miles (830 square km) of Lake Erie. By Aug. 22, it had nearly doubled in size.
NASA Earth Observatory

Gregory J. Dick, University of Michigan

Federal scientists released their annual forecast for Lake Erie’s harmful algal blooms on June 26, 2025, and they expect a mild to moderate season. However, anyone who comes in contact with toxic algae can face health risks. And 2014, when toxins from algae blooms contaminated the water supply in Toledo, Ohio, was a moderate year, too.

We asked Gregory J. Dick, who leads the Cooperative Institute for Great Lakes Research, a federally funded center at the University of Michigan that studies harmful algal blooms among other Great Lakes issues, why they’re such a concern.

A bar chart shows 2025's forecast to be more severe than 2023 but less than 2024.
The National Oceanic and Atmospheric Administration’s prediction for harmful algal bloom severity in Lake Erie compared with past years.
NOAA

1. What causes harmful algal blooms?

Harmful algal blooms are dense patches of excessive algae growth that can occur in any type of water body, including ponds, reservoirs, rivers, lakes and oceans. When you see them in freshwater, you’re typically seeing cyanobacteria, also known as blue-green algae.

These photosynthetic bacteria have inhabited our planet for billions of years. In fact, they were responsible for oxygenating Earth’s atmosphere, which enabled plant and animal life as we know it.

An illustration of algae bloom sources shows a farm field, city and large body of water.
The leading source of harmful algal blooms today is nutrient runoff from fertilized farm fields.
Michigan Sea Grant

Algae are natural components of ecosystems, but they cause trouble when they proliferate to high densities, creating what we call blooms.

Harmful algal blooms form scums at the water surface and produce toxins that can harm ecosystems, water quality and human health. They have been reported in all 50 U.S. states, all five Great Lakes and nearly every country around the world. Blue-green algae blooms are becoming more common in inland waters.

The main sources of harmful algal blooms are excess nutrients in the water, typically phosphorus and nitrogen.

Historically, these excess nutrients mainly came from sewage and phosphorus-based detergents used in laundry machines and dishwashers that ended up in waterways. U.S. environmental laws in the early 1970s addressed this by requiring sewage treatment and banning phosphorus detergents, with spectacular success.

How pollution affected Lake Erie in the 1960s, before clean water regulations.

Today, agriculture is the main source of excess nutrients from chemical fertilizer or manure applied to farm fields to grow crops. Rainstorms wash these nutrients into streams and rivers that deliver them to lakes and coastal areas, where they fertilize algal blooms. In the U.S., most of these nutrients come from industrial-scale corn production, which is largely used as animal feed or to produce ethanol for gasoline.

Climate change also exacerbates the problem in two ways. First, cyanobacteria grow faster at higher temperatures. Second, climate-driven increases in precipitation, especially large storms, cause more nutrient runoff that has led to record-setting blooms.

2. What does your team’s DNA testing tell us about Lake Erie’s harmful algal blooms?

Harmful algal blooms contain a mixture of cyanobacterial species that can produce an array of different toxins, many of which are still being discovered.

When my colleagues and I recently sequenced DNA from Lake Erie water, we found new types of microcystins, the notorious toxins that were responsible for contaminating Toledo’s drinking water supply in 2014.

These novel molecules cannot be detected with traditional methods and show some signs of causing toxicity, though further studies are needed to confirm their human health effects.

A young woman and dog walk along a shoreline with blue-green algae in the water.
Blue-green algae blooms in freshwater, like this one near Toledo in 2014, can be harmful to humans, causing gastrointestinal symptoms, headache, fever and skin irritation. They can be lethal for pets.
Ty Wright for The Washington Post via Getty Images

We also found organisms responsible for producing saxitoxin, a potent neurotoxin that is well known for causing paralytic shellfish poisoning on the Pacific Coast of North America and elsewhere.

Saxitoxins have been detected at low concentrations in the Great Lakes for some time, but the recent discovery of hot spots of genes that make the toxin makes them an emerging concern.

Our research suggests warmer water temperatures could boost its production, which raises concerns that saxitoxin will become more prevalent with climate change. However, the controls on toxin production are complex, and more research is needed to test this hypothesis. Federal monitoring programs are essential for tracking and understanding emerging threats.

3. Should people worry about these blooms?

Harmful algal blooms are unsightly and smelly, making them a concern for recreation, property values and businesses. They can disrupt food webs and harm aquatic life, though a recent study suggested that their effects on the Lake Erie food web so far are not substantial.

But the biggest impact is from the toxins these algae produce that are harmful to humans and lethal to pets.

The toxins can cause acute health problems such as gastrointestinal symptoms, headache, fever and skin irritation. Dogs can die from ingesting lake water with harmful algal blooms. Emerging science suggests that long-term exposure to harmful algal blooms, for example over months or years, can cause or exacerbate chronic respiratory, cardiovascular and gastrointestinal problems and may be linked to liver cancers, kidney disease and neurological issues.

A large round structure offshore is surrounded by blue-green algae.
The water intake system for the city of Toledo, Ohio, is surrounded by an algae bloom in 2014. Toxic algae got into the water system, resulting in residents being warned not to touch or drink their tap water for three days.
AP Photo/Haraz N. Ghanbari

In addition to exposure through direct ingestion or skin contact, recent research also indicates that inhaling toxins that get into the air may harm health, raising concerns for coastal residents and boaters, but more research is needed to understand the risks.

The Toledo drinking water crisis of 2014 illustrated the vast potential for algal blooms to cause harm in the Great Lakes. Toxins infiltrated the drinking water system and were detected in processed municipal water, resulting in a three-day “do not drink” advisory. The episode affected residents, hospitals and businesses, and it ultimately cost the city an estimated US$65 million.

4. Blooms seem to be starting earlier in the year and lasting longer – why is that happening?

Warmer waters are extending the duration of the blooms.

In 2025, NOAA detected these toxins in Lake Erie on April 28, earlier than ever before. The 2022 bloom in Lake Erie persisted into November, which is rare if not unprecedented.

Scientific studies of western Lake Erie show that the potential cyanobacterial growth rate has increased by up to 30% and the length of the bloom season has expanded by up to a month from 1995 to 2022, especially in warmer, shallow waters. These results are consistent with our understanding of cyanobacterial physiology: Blooms like it hot – cyanobacteria grow faster at higher temperatures.

5. What can be done to reduce the likelihood of algal blooms in the future?

The best and perhaps only hope of reducing the size and occurrence of harmful algal blooms is to reduce the amount of nutrients reaching the Great Lakes.

In Lake Erie, where nutrients come primarily from agriculture, that means improving agricultural practices and restoring wetlands to reduce the amount of nutrients flowing off of farm fields and into the lake. Early indications suggest that Ohio’s H2Ohio program, which works with farmers to reduce runoff, is making some gains in this regard, but future funding for H2Ohio is uncertain.

In places like Lake Superior, where harmful algal blooms appear to be driven by climate change, the solution likely requires halting and reversing the rapid human-driven increase in greenhouse gases in the atmosphere.The Conversation

Gregory J. Dick, Professor of Biology, University of Michigan

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

This article presents a neutral and factual overview of the harmful algal blooms in Lake Erie, relying on scientific data and expert analysis without promoting a political agenda. It references federal and academic research, explains causes like agricultural runoff and climate change, and discusses practical mitigation efforts such as agricultural practice improvements and wetland restoration. The tone is informative and balanced, avoiding partisan framing or ideological language. While it touches on environmental issues that can be politically charged, the article remains focused on evidence-based explanations and policy-neutral recommendations.

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The Vera C. Rubin Observatory will help astronomers investigate dark matter, continuing the legacy of its pioneering namesake

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theconversation.com – Samantha Thompson, Astronomy Curator, National Air and Space Museum, Smithsonian Institution – 2025-06-24 07:35:00


Everything visible in space, including stars and planets, accounts for only about 15% of the universe’s matter; the rest is dark matter, which is invisible but detectable through its gravitational effects. The Vera C. Rubin Observatory, starting its 10-year mission with the largest digital camera ever built, will capture detailed images of billions of galaxies to study dark matter’s role in the universe’s structure. Vera Rubin’s pioneering work in the 1960s revealed stars in galaxies move faster than visible matter predicts, suggesting unseen mass. Her legacy continues as astronomers use data to explore dark matter’s mysteries.

The Rubin Observatory is scheduled to release its first images in 2025.
RubinObs/NOIRLab/SLAC/NSF/DOE/AURA/B. Quint

Samantha Thompson, Smithsonian Institution

Everything in space – from the Earth and Sun to black holes – accounts for just 15% of all matter in the universe. The rest of the cosmos seems to be made of an invisible material astronomers call dark matter.

Astronomers know dark matter exists because its gravity affects other things, such as light. But understanding what dark matter is remains an active area of research.

With the release of its first images this month, the Vera C. Rubin Observatory has begun a 10-year mission to help unravel the mystery of dark matter. The observatory will continue the legacy of its namesake, a trailblazing astronomer who advanced our understanding of the other 85% of the universe.

As a historian of astronomy, I’ve studied how Vera Rubin’s contributions have shaped astrophysics. The observatory’s name is fitting, given that its data will soon provide scientists with a way to build on her work and shed more light on dark matter.

Wide view of the universe

From its vantage point in the Chilean Andes mountains, the Rubin Observatory will document everything visible in the southern sky. Every three nights, the observatory and its 3,200 megapixel camera will make a record of the sky.

This camera, about the size of a small car, is the largest digital camera ever built. Images will capture an area of the sky roughly 45 times the size of the full Moon. With a big camera with a wide field of view, Rubin will produce about five petabytes of data every year. That’s roughly 5,000 years’ worth of MP3 songs.

After weeks, months and years of observations, astronomers will have a time-lapse record revealing anything that explodes, flashes or moves – such as supernovas, variable stars or asteroids. They’ll also have the largest survey of galaxies ever made. These galactic views are key to investigating dark matter.

Galaxies are the key

Deep field images from the Hubble Space Telescope, the James Webb Space Telescope and others have visually revealed the abundance of galaxies in the universe. These images are taken with a long exposure time to collect the most light, so that even very faint objects show up.

Researchers now know that those galaxies aren’t randomly distributed. Gravity and dark matter pull and guide them into a structure that resembles a spider’s web or a tub of bubbles. The Rubin Observatory will expand upon these previous galactic surveys, increasing the precision of the data and capturing billions more galaxies.

In addition to helping structure galaxies throughout the universe, dark matter also distorts the appearance of galaxies through an effect referred to as gravitational lensing.

Light travels through space in a straight line − unless it gets close to something massive. Gravity bends light’s path, which distorts the way we see it. This gravitational lensing effect provides clues that could help astronomers locate dark matter. The stronger the gravity, the bigger the bend in light’s path.

Many galaxies, represented as bright dots, some blurred, against a dark background.
The white galaxies seen here are bound in a cluster. The gravity from the galaxies and the dark matter bends the light from the more distant galaxies, creating contorted and magnified images of them.
NASA, ESA, CSA and STScI

Discovering dark matter

For centuries, astronomers tracked and measured the motion of planets in the solar system. They found that all the planets followed the path predicted by Newton’s laws of motion, except for Uranus. Astronomers and mathematicians reasoned that if Newton’s laws are true, there must be some missing matter – another massive object – out there tugging on Uranus. From this hypothesis, they discovered Neptune, confirming Newton’s laws.

With the ability to see fainter objects in the 1930s, astronomers began tracking the motions of galaxies.

California Institute of Technology astronomer Fritz Zwicky coined the term dark matter in 1933, after observing galaxies in the Coma Cluster. He calculated the mass of the galaxies based on their speeds, which did not match their mass based on the number of stars he observed.

He suspected that the cluster could contain an invisible, missing matter that kept the galaxies from flying apart. But for several decades he lacked enough observational evidence to support his theory.

A woman adjusting a large piece of equipment.
Vera Rubin operates the Carnegie spectrograph at Kitt Peak National Observatory in Tucson.
Carnegie Institution for Science, CC BY

Enter Vera Rubin

In 1965, Vera Rubin became the first women hired onto the scientific staff at the Carnegie Institution’s Department of Terrestrial Magnetism in Washington, D.C.

She worked with Kent Ford, who had built an extremely sensitive spectrograph and was looking to apply it to a scientific research project. Rubin and Ford used the spectrograph to measure how fast stars orbit around the center of their galaxies.

In the solar system, where most of the mass is within the Sun at the center, the closest planet, Mercury, moves faster than the farthest planet, Neptune.

“We had expected that as stars got farther and farther from the center of their galaxy, they would orbit slower and slower,” Rubin said in 1992.

What they found in galaxies surprised them. Stars far from the galaxy’s center were moving just as fast as stars closer in.

“And that really leads to only two possibilities,” Rubin explained. “Either Newton’s laws don’t hold, and physicists and astronomers are woefully afraid of that … (or) stars are responding to the gravitational field of matter which we don’t see.”

Data piled up as Rubin created plot after plot. Her colleagues didn’t doubt her observations, but the interpretation remained a debate. Many people were reluctant to accept that dark matter was necessary to account for the findings in Rubin’s data.

Rubin continued studying galaxies, measuring how fast stars moved within them. She wasn’t interested in investigating dark matter itself, but she carried on with documenting its effects on the motion of galaxies.

A quarter with a woman looking upwards engraved onto it.
A U.S quarter honors Vera Rubin’s contributions to our understanding of dark matter.
United States Mint, CC BY

Vera Rubin’s legacy

Today, more people are aware of Rubin’s observations and contributions to our understanding of dark matter. In 2019, a congressional bill was introduced to rename the former Large Synoptic Survey Telescope to the Vera C. Rubin Observatory. In June 2025, the U.S. Mint released a quarter featuring Vera Rubin.

Rubin continued to accumulate data about the motions of galaxies throughout her career. Others picked up where she left off and have helped advance dark matter research over the past 50 years.

In the 1970s, physicist James Peebles and astronomers Jeremiah Ostriker and Amos Yahil created computer simulations of individual galaxies. They concluded, similarly to Zwicky, that there was not enough visible matter in galaxies to keep them from flying apart.

They suggested that whatever dark matter is − be it cold stars, black holes or some unknown particle − there could be as much as 10 times the amount of dark matter than ordinary matter in galaxies.

Throughout its 10-year run, the Rubin Observatory should give even more researchers the opportunity to add to our understanding of dark matter.The Conversation

Samantha Thompson, Astronomy Curator, National Air and Space Museum, Smithsonian Institution

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The post The Vera C. Rubin Observatory will help astronomers investigate dark matter, continuing the legacy of its pioneering namesake appeared first on theconversation.com



Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.

Political Bias Rating: Centrist

The content is focused entirely on scientific topics related to astronomy, dark matter, and the legacy of astronomer Vera Rubin without engaging in political rhetoric or ideological framing. Its tone is neutral, educational, and fact-based, presenting information grounded in scientific research and historical context. As such, it does not lean toward any particular political bias but maintains an objective, centrist stance typical of purely scientific communication.

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