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‘Phenomenal,’ Deion Sanders says of ESPN GameDay visit, but he expected it

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‘Phenomenal,’ Deion Sanders says of ESPN GameDay visit, but he expected it

Deion Sanders, right, shares a laugh with JSU play-by-play announcer Rob Jay at Tuesday press conference. (Photo by Rick Cleveland)

After recent visits to college football blue bloods Ohio State, Texas, Tennessee, Clemson and Oregon, ESPN’s College GameDay show comes to Jackson and Jackson State University this Saturday. They’ll set up at Veterans Memorial Stadium, right there between State Street and West Street to preview the Southern U-Jackson State game for three hours beginning at 8 a.m.

Deion Sanders says he was driving to his office Sunday when he got the news.

“I was excited, really excited,” Sanders said Tuesday morning at his weekly media gathering. “But you gotta understand, I expect stuff like this. Why not us? You know lots of people wear that shirt that says: ‘Why not us.’ But they don’t believe what’s on the shirt half the time. You better believe it. Don’t just wear it. Believe it. I really think like that. I think, ‘Why haven’t you come yet?’ Thank God, they pulled the trigger. We’re blessed to have them. It’s phenomenal.”

Rick Cleveland

The man they now call Coach Prime was just getting started….

“I just hope we, as a city and as a school, understand the magnitude of what’s about to transpire. I hope we do our homework as a city and come out and support College GameDay, support what it is and then some. We need to put on for our city for real. Southern needs to be a big part of this as well.”

So, Sanders was asked, what does this unprecedented exposure mean for Jackson State?

“I put it like this,” Sanders began. “It doesn’t matter whether you’re Black, white or Asian or whatever, when your father comes to see you play, whatever the sport, all he has to do is tilt is head and you know what that means: ‘I see you.’ Now your mama’s got to yell and clap and all that, but your father, all he has to do is nod and you know what that means. To me, that’s what what ESPN is doing. They are nodding in our direction. They see us.”

There have been decidedly different reactions around the country to ESPN’s announcement. The reactions range from, “Hey, that’s really cool, really neat,” to “Come on, Ohio State is playing at Penn State, Georgia and Florida are playing, Kentucky is at Tennessee. Why in the world would ESPN boost a SWAC game nobody cares about?”

Those people espousing that last line of thinking just don’t get it. This is unique. This is really cool. How many times do you really need to set up outside of stadiums Ohio State or Alabama? ESPN GameDay has featured those schools nearly 60 times each over the years.

This will be new, this will be different. And this will be great show if they do it right. SWAC games aren’t just about the football. They are an experience. ESPN should feature Deion, yes, and the two teams. But they would also feature the truly incredible bands, the drum majors, the dance teams, the ambiance of the SWAC experience. Show the ribs and chicken on the grills. Give the viewers a listen to the music that will be blaring all over the grounds and parking lots of The Vet. Tell them about the rich history of the SWAC and for that matter the rich history of The Vet, where SEC doubleheaders were once played and where Walter Payton ran the football and Jerry Rice caught it and Steve McNair ran and threw it. Tell them about one Sunday in 1984 when Alcorn and Mississippi Valley State packed the stadium and had TV ratings that blew away the NFL.

Tell them about W.C. Gorden and Eddie Robinson and Marino Casem. Tell them about how Jackson State leads all the Mississippi schools in production of Pro Football Hall of Famers with four.

This could be the best ESPN GameDay of the season if they do it right.

They can also tell viewers about last year’s Jackson State-Southern game, football’s version of a passion play. Sanders had missed three straight games after being hospitalized with blood clots in a leg. Two of his toes were amputated. He lost 30 to 35 pounds, he says. He returned to the field at Southern in Baton Rouge for a huge game. We’ll let Sanders take it from there.

“I can remember Shedeur (his son, quarterback Shedeur Sanders) coming to the hospital that week and saying, ‘Dad, I need you,’” Deion Sanders said. “So I was going to do whatever it took … My baby needed me.”

Deion Sanders coached from a wheelchair on the sidelines. And for three and a half quarters, it looked as if Southern was going to win. Then Shedeur Sanders threw a dramatic touchdown and Shiloh Sanders (Deion’s cornerback son) intercepted a Southern pass. And Jackson State prevailed 21-17. “That was a big, big win for us,” Deion Sanders said Tuesday.

So, with ESPN cameras in town Saturday, what will Coach Prime’s Tigers do for an encore? There’s no telling, but the matchup is intriguing. Southern, 5-2, has won four in a row and is in first place in the SWAC West. Jackson State has won seven straight and is in first place in the SWAC East. 

So does ESPN’s College GameDay add to the pressure of an important rivalry game?

Not according to Deion Sanders. “A mother raising three kids by herself, that’s pressure,” Sanders said. “That father trying to fight drug addiction, that’s pressure. People trying to deal with the trials and tribulations of this country, that’s pressure. This is football.”

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

Mississippi News

Mississippi universities halt funding for student groups, citing DEI law

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www.wjtv.com – Devna Bose – 2025-09-04 12:30:00

SUMMARY: Some Mississippi universities have halted funding for student organizations due to a state law (House Bill 1193) banning diversity, equity, and inclusion (DEI) programs, currently blocked by a federal judge for potentially violating First Amendment rights. The law exempts registered organizations but prohibits using student activity fees—considered state funds—for DEI-related programming. Consequently, universities like the University of Mississippi and Mississippi State redirected these fees to campus departments for organizing activities, suspending the student-driven funding process. Students and leaders express concern, fearing loss of support for events and club activities, with efforts underway to find alternative funding amid growing legal uncertainty.

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Mississippi News

Girls, parents and gym owner reported concerns about gymnastics coach years before sex abuse case

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www.wjtv.com – Ryan J. Foley – 2025-08-29 09:49:00

SUMMARY: Sean Gardner, a gymnastics coach, faced multiple abuse allegations from gymnasts and parents dating back to 2018, yet he continued coaching and was even promoted at Chow’s Gymnastics, owned by renowned coach Liang “Chow” Qiao. Despite reports of inappropriate touching and grooming behavior, USA Gymnastics and SafeSport failed to act decisively. Gardner was banned in 2022 after a sexual abuse complaint but was arrested only in 2025 following FBI investigation revealing he installed hidden cameras to exploit young gymnasts. The case highlights systemic failures by gymnastics authorities, law enforcement, and the gym in protecting athletes from abuse.

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Mississippi News

Leaders, family mark 70th anniversary of Emmett Till’s murder

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www.wjtv.com – Kaitlin Howell – 2025-08-28 09:09:00

SUMMARY: In honor of Emmett Till and the 70th anniversary of his 1955 lynching in Mississippi, leaders and family will hold a news conference at the Mississippi State Capitol on August 28, 2025. Till, a 14-year-old Black Chicago teen, was brutally murdered after being falsely accused of whistling at a white woman. His killers were acquitted by an all-white jury but later confessed. His death galvanized the Civil Rights Movement. Recently, thousands of previously unreleased federal records detailing the investigation were made public. President Biden signed legislation making lynching a federal hate crime and established a national monument honoring Till and his mother.

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