The Biltmore Estate in Asheville faced criticism after a paid advertorial, styled like a USA Today article, labeled it one of the “most overpriced attractions worldwide,” starting at $70–$130 per ticket. The estate disputes this, citing only 2.2% of reviews mention “expensive” and highlighting a 4.7 Google rating from 1.3 million visitors. As a privately funded, self-supporting estate, Biltmore generates $828 million economically and supports over 6,300 jobs locally. Despite its cost, many appreciate its extensive grounds, gardens, and amenities, making it a voluntary tourist destination rather than a mere “trap.” Children under 16 enter free with an adult.
Hoo boy, this headline from islands.com sure stirred up some discussion last week: “North Carolina’s Tourist Trap In Asheville Was Given The Unfavorable Title Of Most Overpriced In The World.”
Not exactly the kind of PR the famed Biltmore Estate is used to getting.
The islands.com reporter based her clickbait headline on a dubious paid advertisement designed to look like a USA Today story. In the USA Today advertisement, the Biltmore Estate wasn’t even in the top ten.
It appears the goal wasn’t fairness but an urge to get tongues wagging and keyboard warriors tapping, with plenty of folks jumping on the bandwagon to bash the Biltmore, the area’s 8,000-acre mega-attraction, including the 250-room Chateauesque mansion that George Vanderbilt completed in 1895. It’s safe to say that the estate has generated plenty of chin-wagging and insults ever since construction, along with some love and appreciation.
It seems some folks don’t like how Vanderbilt snatched up all the land around here, with his acquisitions at one point stretching from the estate to Mount Pisgah. Hey, it was a little showy.
But ever since March 1930, when the house opened to the public as a tourist attraction — at the request of the Great Depression-strapped City of Asheville — it’s been one of the main draws to the region. As a private residence and working estate, it struggled mightily early on to turn a profit, becoming the true juggernaut we know today only after the winery opened in 1985.
Some locals love to hate on the Biltmore Estate, and I understand some of the griping — it does extract your wallet and shakes out your change purse upon entry — but I’m not one of the haters. Full disclosure: My wife and I are…gasp!…annual passholders.
We’ve let it lapse some years, as it’s $189 on sale, but we generally mosey back to Mr. Vanderbilt’s little oasis because it is one darn pleasant place to visit. We ride bikes there, walk the trails and gardens, stroll around the bass pond and catch the bands in Antler Hill Village on the weekends, while enjoying a bottle of wine.
In addition to the 250-room Chateauesque mansion that George Vanderbilt completed in 1895. Biltmore Estate includes miles of trails and botanical gardens. // Watchdog photo by Keith Campbell
It’s a nice experience, and if you go four or five times a year it’s a pretty decent bargain. Lately it hasn’t been as crowded, as all tourism is down, and that makes the experience a little nicer.
Reading the islands.com article gives an entirely different impression. It starts thusly:
“A visit to the Vatican Museums costs $23. A trip to Hearst Castle runs $35. An outing at the Palace of Versailles, including access to its spellbinding and labyrinthine gardens, will set you back $37. If you think any of these admission prices are whoppers, brace yourself for the eye-watering cost of entry to the Biltmore Estate in Asheville, North Carolina. The average cost of a ticket starts at $80. It’s no wonder the Gilded Age country home of George Vanderbilt, scion of the wealthy Vanderbilt family, turned up on USA Today’s list of the “Most Overpriced Attractions Worldwide.”
I’m not sure if the writer actually visited the estate, or Asheville, as she also notes, “If you’re not into the Biltmore’s steep ticket prices, you can visit other great estates in the area. Grovewood Village is a historic arts and crafts destination boasting some impressive Biltmore lineage.” She explains that it was an industrial development that flourished under Vanderbilt’s attention, but it’s definitely not an estate.
She also mentions the Carl Sandburg Home National Historic Site, which is an estate owned by the National Park System, albeit one with a fairly plain house and just 264 acres of land, although the author states you can “marvel at 30 acres of stunning natural scenery featuring placid lakes and miles of hiking trails.”
That made me a bit skeptical of the report’s veracity.
The Biltmore responds: ‘Expensive’ does not mean ‘overpriced’
As you might imagine, the Biltmore Estate was less than enthused about the piece.
“The June 16, 2025 Islands.com article pulled information from an article that was first published in October 2023 in USA Today’s Blueprint, which is a paid advertorial section and not part of USA Today’s regular news reporting,” estate spokesperson Marissa Jamison told me via email. “Essentially, it’s paid advertising that is designed to look like a traditional USA Today article, but the purpose in this case was to talk about the protections and perks of specific credit cards.”
The estate also contends the methodology of the study is “limited and misleading,” as the rankings were “based on just 30,171 total reviews, despite the fact that Biltmore welcomed approximately 1.3 million guests and held a 4.7 average rating on Google that year.”
Also, the rankings came from keyword mentions, not from comprehensive sentiment analysis, Jamison said. She cited the word “overpriced” coming up.
“This was based on the keyword ‘expensive,’ which appeared in only 653 reviews at the time the article was published,” Jamison said. “That is just 2.2 percent of the total 30,171 reviews. ‘Expensive’ does not mean ‘overpriced,’ and the two words are not interchangeable.”
She also noted that just 36 total reviews used the term “tourist trap,” representing .12% of reviews.
“These rankings do not reflect the broader experience of a visit to Biltmore,” Jamison said. “In contrast, Biltmore consistently receives outstanding guest feedback.”
She noted that its most recent customer sentiment research found:
82 percent of Biltmore guests rate their experience 9 or 10 out of 10.
More than three in four guests would recommend a visit to others.
Biltmore holds a 4.7-star rating out of 5 on Google and 4.6 on Tripadvisor.
As far as pricing, Jamison said the estate occasionally has reviewed how other attractions approach pricing and offerings.
“That said, Biltmore is a truly unique experience; there’s really no direct comparison,” Jamison said. “Our pricing reflects the scope of what we offer, and our strategy is unique to our business.”
Also, Jamison noted, “Unlike many historic sites mentioned, we are a fully self-supporting, privately funded estate. We receive no public funding or taxpayer support for operations or maintenance.”
No one is suggesting the estate is a cheap date. Hey, neither is the Grove Park Inn, or most of the nicer restaurants around here. A night out in Asheville will require you to part with a couple hundred bucks, easily.
Jamison pointed out that ticket pricing varies with the seasons and the “type of experience,” as you can pay for “behind the scenes” tours and other perks, and tickets will cost more around Christmas.
“But to give you a general idea: current admission to Biltmore House starts at $70 during the winter, $80 during the summer, $85 during the fall, and $130 during the holiday season,” Jamison said. “These rates are subject to change, but they reflect the seasonal range.”
Also, through Sept. 1, children 16 and under get in free with a paying adult, and children 9 and under are always free.
Clarification: The children get in for free. The estate is not giving away free children.
Biltmore drives the tourism economy
I’m sure folks will accuse me of estate cheerleading, and I’ll take my lumps for that, but Biltmore is a major economic engine for this area. Always has been, always will be.
Biltmore sent me its most recent economic impact study, from fiscal year 2023. The total economic impact totaled $828 million, the estate supported 6,353 part-time and full-time jobs in the region, and it generated $87.1 million in state and local taxes. Direct spending totaled $515.4 million.
In 2023, the estate drew 1.4 million visitors, and 94 percent cited the attraction as a primary motivator for visiting Asheville. About 85 percent came from outside Buncombe County. Biltmore visitors spent $250.3 million locally, outside of the estate, the study found.
Now, I’m sure plenty of locals are going to jump on the estate-bashing bandwagon, and certainly Biltmore is expensive. My wife and I rarely dine there, other than the occasional fish and chips at Cedric’s, as that gets pricey quick.
But the place is beautiful, one of a kind and it’s ours, love it or hate it.
The Biltmore Estate plants two large sections of sunflowers each year, then harvests them in part to make sunflower oil. // Watchdog photo by John Boyle.
Sure, you can walk for free in Dupont State Forest or Pisgah National Forest, or for a small fee in the Great Smoky Mountains National Park (daily parking tags are $5). My wife and I also do a lot of that, at least when the body allows it.
But every now and then it’s nice to toss the bikes in the pickup and ride the estate’s largely flat, and traffic-free, trail by the river, or marvel at the flowers in the greenhouse.
Or park by the lagoon and picnic with a bottle of wine you snuck in (shhhh!) and watch the geese. And my wife absolutely loses her mind when the lambs are born in the spring.
The Biltmore has a lot to offer, but no, it ain’t cheap. Overall we’re lucky to have it, and I would say it’s very much a voluntary tourist trap, if it’s one at all.
[This article was updated to clarify that Biltmore Estate receives no public funding or taxpayer support.]
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Asheville Watchdog is a nonprofit news team producing stories that matter to Asheville and Buncombe County. John Boyle has been covering Asheville and surrounding communities since the 20th century. You can reach him at (828) 337-0941, or via email at jboyle@avlwatchdog.org. To show your support for this vital public service go to avlwatchdog.org/support-our-publication/.
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
This article primarily presents a factual and balanced perspective on the controversy surrounding the Biltmore Estate’s pricing and public perception. It acknowledges criticism of the estate’s expense but also provides context defending its economic impact and unique status, including responses from estate representatives. The tone is generally neutral and descriptive, avoiding partisan language or ideological framing. While the author expresses a mild personal fondness for the estate, this does not translate into a political bias but rather a local cultural appreciation. Overall, the piece focuses on clarifying facts and addressing misconceptions without promoting a specific political agenda.
SUMMARY: Brooke Johnson, 29, became the first woman to skateboard across the U.S., completing a nearly four-month, 3,000-mile journey from Santa Monica, California, to Virginia Beach. Motivated by a promise to her late stepfather, Roger, who suffered a spinal cord injury and encouraged her to skate across the country, Brooke fulfilled her goal while raising over $54,000 for spinal cord research. Despite emotional and physical challenges, she felt Roger’s support throughout. At the finish line, she wore a necklace containing his ashes, symbolizing their shared journey. Brooke plans to rest before deciding her next adventure. Donations continue via “Brooke Does Everything.”
Brooke Johnson traveled by skateboard from California to Virginia Beach over 118 days to raise over $50000 for spinal cord injury …
www.thecentersquare.com – By Alan Wooten | The Center Square – (The Center Square – ) 2025-08-18 08:01:00
Hurricane Erin, which rapidly intensified from Category 1 to Category 5 over the weekend with winds near 160 mph, weakened slightly to Category 4 on Monday while remaining offshore. At 8 a.m., it was about 115 miles north-northeast of Grand Turk and 890 miles south-southeast of Cape Hatteras, moving northwest at 13 mph. Dare County declared an emergency, ordering evacuations for Hatteras Island and the Outer Banks, where NC 12 is at risk of flooding and damage. While Erin is expected to miss U.S. landfall, North Carolina’s coast remains within its wind field amid ongoing recovery from Hurricane Helene.
(The Center Square) – Erin, once a Category 5 hurricane over the weekend that more than doubled wind speed to nearly 160 mph, on Monday morning remained on a path to miss landfall of the United States though not without forcing evacuations in North Carolina.
At 8 a.m., the Category 4 hurricane was just east of the southeastern Bahamas, the National Weather Center said, about 115 miles north-northeast of the Grand Turk Islands, and about 890 miles south-southeast of Cape Hatteras. Erin was moving northwest at 13 mph, forecast to be going north by Wednesday morning while parallel to the Florida panhandle.
Erin had 75 mph maximum winds Friday at 11 a.m., a Category 1, and 24 hours later was near 160 mph and Category 5. It has since gone to a Category 3 before gaining more intensity.
On the Saffir-Simpson Hurricane Wind Scale, Category 1 is 74-95 mph, Category 2 is 96-110, Category 3 is major and 111-129 mph, Category 4 is 130-156 mph, and Category 5 is greater than 157 mph. While the most-often characterization of Atlantic basin cyclones, the scale is without context on storm surge – a key factor in damage at landfall.
Dare County on Sunday declared an emergency with evacuations ordered for Hatteras Island and the Outer Banks. N.C. 12, the famed 148-mile roadway linking peninsulas and islands of the Outer Banks, is likely to go under water and parts could wash away – as often happens with hurricanes.
NC12 begins at U.S. 70 at the community of Sea Level and runs to a point just north of Corolla and south of the Currituck Banks North Carolina National Estuarine Research Reserve. Two ferries, Hatteras Island to Ocracoke Island and Cedar Island to Ocracoke Island, are part of the route.
Nearly all of North Carolina’s 301-mile coastline is within the outer wind field projection from the National Oceanic and Atmospheric Administration’s National Hurricane Center. The greatest speed, however, is 20 mph.
Erin’s rapid intensity is among the greatest on record, and particularly so for prior to Sept. 1. Hurricane force winds (74 mph) extend 60 miles from its center.
By midnight Thursday into Friday, the storm is expected to be past a point parallel to the Virginia-North Carolina border and gaining speed away from the coast.
The storm’s miss of the state is particularly welcome in light of Hurricane Helene. Recovery from that storm is in its 47th week. Helene killed 107 in the state, 236 across seven states in the South, and caused an estimated $60 billion in damage to North Carolina.
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Centrist
The content provided is a straightforward news report on Hurricane Erin, focusing on meteorological facts, evacuation orders, and recent hurricane impacts in North Carolina. It presents detailed information about the storm’s strength, projected path, and historical context without expressing any opinion or advocating for a particular political viewpoint. The language is neutral and factual, offering updates from official sources and avoiding ideological framing. Thus, it reports on the situation without contributing any discernible political bias or ideological stance.
North Carolina exhibits low civic engagement, especially among youth, partly due to ineffective civic education, according to the 2024 Civic Health Index. Students often show disinterest in voting and politics, influenced by vague state standards, inconsistent teaching quality, and a STEM-first focus that sidelines social studies. Teachers face limited resources and cautious approaches to controversial topics, resulting in bland instruction. Research indicates civic education has minimal impact on voter turnout, highlighting the need for practical, motivating curricula. Experts warn that declining youth participation risks political polarization and unrepresentative governance. Strengthening civic education is crucial to prepare informed, engaged citizens and foster civil discourse.
by Sarah Michels, Carolina Public Press August 18, 2025
On a national stage, North Carolina often serves as a state to watch for its purple and swingy political nature. However, its own citizens are opting out of civic engagement at higher rates than most of the country, according to the 2024 Civic Health Index. Ineffective civics education could be part of the problem.
Independence High School junior April Alonso knows this firsthand. She struck out the first time she tried getting her fellow students at the Charlotte school to pre-register to vote.
For her AP Government & Politics class, Alonso had to do a service project. So, she enlisted a group of friends to walk around the cafeteria at lunchtime and get 16- and 17-year olds to pre-register.
They could not have been less interested, she said.
“They seemed pretty uncertain,” Alonso said. “It kind of felt like, if I were to make them register to vote, they would go down a drain or something. Like they acted like it was some kind of punishment.”
The second time around, Alonso sweetened the deal. Anyone who pre-registered would get a few pieces of candy. Suddenly, she had buy-in.
Brandon Rivers has also encountered his fair share of seemingly apathetic students in his time as executive director of the Charlotte Democracy Center, a nonpartisan organization focusing on voter education, specifically in marginalized communities.
Rivers spends a lot of time giving classroom presentations on voting before offering pre-registration to students.
Sometimes, students tell him they’re not interested. Rivers isn’t deterred; he asks them what they care about. Making money? Well, the state government sets tax policy and minimum wage, so they might want to pay attention to that. A safe neighborhood? The city council decides how much to pay local police officers and firefighters, as well as how much to budget for street lighting, so they may be interested in voting in that election.
Bridging the connection between students’ interests and government policy is key to getting them motivated to vote, Rivers said. Making the lesson interesting is also imperative; he’s competing with students’ phones and friends for attention.
Right now, the distractions and disconnect may be winning. According to the 2024 Civic Health Index, North Carolina lags behind most of the country on several key markers of civic engagement.
Turnout in the 2022 midterm elections and voter registration fell short of the national average. North Carolinians regularly discussed political and social issues with friends, families and neighbors less often than in most states. In several areas — participation in public meetings, contacting public officials and frequent consumption of political news — the state placed in the bottom 10 in the nation.
A University of North Carolina-Chapel Hill student stops by a voter registration booth on her way to class on Sept. 17, 2024, which was National Voter Registration Day. Sarah Michels / Carolina Public Press
While there could be a host of reasons for North Carolina’s relative disengagement, one factor is at the center of it all: civic education, or the lack thereof.
Civic education teaches students how their government works, and their place in it. If done well, it arms them with the knowledge, confidence and motivation to participate in their local communities, and demonstrates the influence they can have in governmental decision making.
But too often, civic education is pushed to the side to make way for other priorities, and what instruction remains may be watered down to avoid conflict.
This article is the first in Civics Unlearned, a three-part investigative series from Carolina Public Press that explores how, and to what extent, a deprioritization of formal civic education has led to a generation of disengaged and polarized North Carolinians.
This article discusses the problem — civic engagement is relatively low in North Carolina, particularly among youth, and formal civic education doesn’t appear to be doing its part to bolster participation. As a result, public policy only represents a portion of the populace, and a generation of North Carolinians are growing up unprepared to work with each other and their government to solve community problems.
The second article will explore how conflicting priorities and inconsistent delivery have hamstrung quality civic education. The final article will suggest ways to bolster civic education and engagement, both within and beyond the formal education system.
‘It’s really just the Wild West’
In 1997, North Carolina public leaders sensed a looming crisis. They worried that North Carolina’s civic education was inadequate, and would lead to a generation of citizens unprepared to lead their communities.
So they worked with the North Carolina Civic Education Consortium, within the University of North Carolina at Chapel Hill’s School of Government, to develop a report on the state’s civic health.
The report, published in 2003, centered around a phone survey of 800 teens and 800 adults, found that household income was the best predictor of civic engagement. Wealthier adults and students from high-income families were more likely to have worked with others to solve a community issue, discussed political issues at home, contacted public officials and showed interest in voting, among other civic activities.
Two decades later, these patterns persist. White North Carolinians report greater engagement than their Black counterparts in every indicator of civic health besides participation in public meetings. College-educated citizens also surged ahead of citizens with less formal education, and North Carolinians 30 and older reported significantly higher involvement than younger generations.
Education in civics should level the playing field, in theory. But, it isn’t.
North Carolina’s civic education is inconsistently taught, said Burke Middle College civics and personal finance teacher Timothy Barnsback.
“It’s really just the Wild West,” he said. “You have either great civics teachers or not-great civics teachers, and there’s not a whole lot of middle ground. It takes being passionate about it to actually make it a really meaningful course for students.”
Barnsback has been teaching social studies since 2000. He started with middle school, where the curriculum was more about rote knowledge and less about active civic engagement. But now that he teaches high school seniors, he makes an effort to make his instruction more interactive and student-focused.
He doesn’t have to do that. North Carolina’s standards are very flexible — it comes down to how much each individual teacher is willing to invest in their students. Not every teacher has the desire or resources to do so.
There’s some truth to the stereotype that coaches with minimal background in the subect matter are often also assigned the social studies class, Barnsback said. In his years of helping create professional development resources for social studies teachers, he’s noticed a trend of male teachers not specifically trained to teach social studies who bounce between history and civics on the one hand and physical education on the other, depending on where they can get a coaching job.
To exacerbate matters, the state does not designate funding for civic education or service-learning projects, according to an open records request.
While a $120,000 character education budget exists, professional development competes with various other priorities for the relatively small pool of money.
In practice, professional development is “do it yourself and handle it at the local level,” Barnsback said.
“So there’s not a depth of knowledge, and to be honest, there’s not a real investment in teaching it properly,” he added.
Vague state standards
When Rockingham Early College High School social studies teacher Valencia Abbott gets to the lesson about the roles, powers and functions of different types of local governments, she conducts a special assignment called, “Who represents me?”
She divides her students into groups based on their addresses, and has them search for their mayor, town council and other local representatives. Then, she shows them how they can contact these officials if they ever want to bring up an issue or offer their input.
Rockingham Early College High School social studies teacher Valencia Abbott teaches her sophomores at the Wentworth school. Provided / Valencia Abbott
Regardless of whether her students stay in Rockingham County, the lesson will stick with them, Abbott said.
“These are the things that we do in our system that we have, and they know the steps, and then they’ll be less hesitant next time with that,” she said.
While Abbott chooses to connect the standard to real-life civic engagement, she could just as easily present a Powerpoint on the various levels of local government and call it a day. Teaching is very personal, she said; everyone will approach it differently, and trying to enforce any level of uniformity is likely to be a futile exercise.
“I’m going to do my job to the best of my ability, despite my little paycheck every month, but I also know that there are teachers who come in and do the bare minimum every day,” she said.
That doesn’t mean the North Carolina Department of Public Instruction doesn’t try to develop effective content standards.
In 2021, DPI revised the standards, which serve as a guide for local educational authorities as they develop curriculum for their districts.
While North Carolina’s standards integrate civics into broader social studies instruction beginning in kindergarten, no stand-alone civics course exists until high school.
By second grade, students are supposed to be able to “exemplify ways individuals and groups shape communities and contribute to the making of rules and laws,” according to the state standards. In fourth grade, students should be preparing to be “responsible and informed citizens” by studying the state Constitution and separation of powers.
In eighth grade, North Carolinians delve into the founding documents and ideals of the state and nation, and should be able to “use a range of civic approaches to address problems being investigated.”
If this all seems vague to you, you’re not alone.
After the 2021 standards were released, North Carolina earned a failing grade from the conservative educational think tank Fordham Institute, which found the content, rigor, clarity and organization of the standards lacking. The report pulled no punches.
“Grades three and four target state and local government, but not in a way that is likely to promote understanding.”
“…the civics standards for (fifth) grade provide dubious guidance.”
“Here, again, the standards tease big concepts… but offer nothing concrete.”
“Finally, although the inquiry strand includes a category on ‘taking informed action,’ it is thoroughly uninspiring.”
The STEM-first mentality
When Nicole Clarke, a social studies teacher at Vance County’s Clarke Elementary school,came to the U.S. from Jamaica to teach, she quickly realized social studies played second fiddle to math and reading. There was more small group time and interventions in those prioritized subjects.
Teachers take note of the hierarchy.
Clarke Elementary School social studies teacher Nicole Clarke poses in her Vance County classroom with a globe. Provided / Nicole Clarke
“Because it’s not a tested subject, and much focus is not placed on it, then people don’t tend to put their all into it like they would do for literacy and math and science,” Clarke said.
Rowan-Salisbury Middle School social studies teacher Eric Shock has heard the same from his peers teaching younger North Carolinians. They tell him that “the STEM mentality” pushes subjects like social studies to the side.
“Elementary teachers will tell me, ‘Oh, well, we include social studies when we’re doing reading activities and we incorporate it that way,’” Shock said. “ But it’s not direct, purposeful social studies instruction. It is reading instruction with a social studies article.”
As a result, Shock’s eighth-graders often have wildly different starting points when they arrive in his class; some are beginning at zero, while others have been extensively taught and tested on their civic knowledge.
Even when they get there, sometimes the class is not their main concern.
“I’ve had students who have come in and said, ‘Well, I’ve got to get my math grade up because I’ve got the (end-of-grade exam),’ or, ‘I’m not feeling really good in science right now, and, that’s a tested subject,’ and I’ve heard parents say that before too,” Shock said,
He feels like social studies has become a “glorified exploratory class,” in line with music or P.E. Meanwhile, robust civics instruction is as important as ever, he said. It teaches students how to critically think.
“With the rise of social media, my classroom, social studies teachers’ classrooms, we are the front line in the war against misinformation,” Shock said. “We’re the front line in the war against bias.”
Broken civic education
Civic education is broken, and has been for decades, according to a book co-authored by Duke political science professor Sunshine Hillygus.
The goal of civic education is to develop civic-minded adults, but her research found a very small relationship between civic education and voting turnout from the 1950s to the 2000s.
That doesn’t mean civic education is a waste of time, Hillygus said. Rather, it means civics needs an overhaul to meet its full potential.
Too much of civic education is focused on historical facts and figures, memorizing dates and recalling key events, at the expense of more practical knowledge like how to register to vote, cast a ballot and participate in the current political environment, she said.
Schools also need to instill political motivation and perseverance into students who may face an uphill battle their first time navigating the voting system. Studies show that voting is a habit; once someone votes once, they tend to repeat the practice. The opposite is also true; each year someone goes without voting, the less likely they are to start participating.
Lanie Hamrick, left, and Destinee Terry, both students at Asheville-Buncombe Technical Community College, check in to pick up their primary election ballots at the Old Fort Wesleyan Church polling place in McDowell County on March 3, 2020. Colby Rabon / Carolina Public Press
UNC Charlotte political science professor and researcher Jason Giersch found similarly lackluster connections between civic education and turnout in a 2018 study.
Alongside his co-author, Giersch determined that social studies and civics course requirements didn’t consistently correlate with higher youth voter registration or turnout.
Giersch wouldn’t read too much into it, he said. The results are likely skewed by the degree of variation in civics instruction across classrooms.
“When you don’t have an exam, if all you have is a list of a curriculum, in the classroom, that could be taught any one of 1,000 different ways,” he said. “So some will be ways that lead towards people being civically active, and some will lead towards students not becoming civically active. And because it’s going in so many different directions, you end up with an insignificant result.”
Sometimes, civics is just plain boring. At least that’s what Alonso hears from her classmates in Mecklenburg County.
Since COVID, people have stopped participating in class discussions, either because they don’t find the subject matter interesting or don’t feel comfortable sharing their opinion. Sometimes, it’s obvious the teacher isn’t passionate about the subject, which leads to bland instruction, but other times, her teachers have tried to make class engaging to no avail, Alonso said.
Kids are distracted by social media, video games and friends. Their attention spans have shortened. And after COVID, they tend to hide away behind their phone or computer screens, she added.
Teachers shy away too, for the most part.
“Most of them are extremely careful with what they say, just because they do not want to offend anyone,” Alonso said. “…The majority of them, I’ll say, are pretty well reserved when it comes to that, and know how to pick out topics where they aren’t as controversial.”
North Carolina student Shrutav Deshpande said none of his teachers want to start a classroom debate; so, instruction is mostly centered on facts and history, with few projects or interactive lessons.
“Sadly, instead of benefiting America, politics has split us in two,” Deshpande said. “Every classroom has members from both sides, and any actual depth into politics could be dangerous.”
The importance of civic education
Civic education begins even before the first day of school.
The way students are raised by their parents and their communities is an early determinant of their eventual civic engagement. For example, if a student’s parents talk about voting, they’re more likely to follow in their footsteps. If there’s no community culture around participating in local politics, it may feel less important.
But formal education plays a significant role, too.
Civic education may be particularly impactful among certain groups who have fewer opportunities to develop civic skills outside of the classroom. Nearly 30% of students learn about civics only or mostly in schools, according to a 2022 report by the Center for Information and Research on Civic Learning and Engagement.
White rural youth and Black and Latino men are overrepresented in these groups. On the other hand, urban teens tended to receive higher quality civic education, including media literacy lessons, classroom discussions and service learning opportunities.
Civic education builds a student’s concept of the world and their place in society outside of family, said Bryan Proffitt, former high school social studies teacher and vice president of the North Carolina Association of Educators. It is crucial that it doesn’t take shortcuts, he said.
If students are able to pass a civics class by reciting the roles of the three branches of government, they’re probably not going to be prepared to understand what it means to vote, follow a debate or participate in a school board meeting, Proffitt said. The world isn’t “uncomplicated” or “uncontroversial,” he said; effective civic education needs to encompass all of its nuance.
“There is an incredibly consequential political decision that is up in the next election,” he said. “Do we have a set of people who are able to think for themselves, versus a set of people who are just going to believe whatever propaganda someone foists on them?”
But the impact of lagging civic education goes beyond voting and participation, Clarke said. If done properly, it teaches kids to solve problems together, to feel heard and valued and to be informed and respectful adults, she said.
“There are some values that kids need to learn and take with them wherever they go, and if civics is not being taught, then I don’t see how they will make good choices in their everyday life,” Clarke said.
Less civics, more polarization
Catawba College political science professor Michael Bitzer is worried. While citizens under 45 make up the largest group of registered voters, they turn out to the polls at the lowest rates of all generations, he said.
Older North Carolinians won’t be around forever, and when they’re gone, they’ll leave behind a less engaged electorate to make the decisions.
During a February 2025 hearing on NC Supreme Court candidate Jefferson Griffin’s challenge to election results, protesters stand on the Wake County Courthouse steps, holding signs, chanting and addressing the crowd. Sarah Michels / Carolina Public Press
“How will those decisions be made and who will be making them?” Bitzer asked. “Are they the most extreme voices, or are there folks that are more representative of our society broadly?”
It’s political gospel: the fewer people who show up, the more extreme the outcome. The more extreme outcomes, the more polarized a society will become. The more polarized a society, the less trust people have in the government and each other.
Civic education, while seemingly not working at the moment, is uniquely positioned to alleviate the issue. After all, education is the one space that captures nearly all Americans at some point.
If nothing changes, youth will continue to be underrepresented in the electorate.
“The reason that Social Security is the third rail of politics, rather than education spending, is because old people vote and young people don’t,” Hillygus said.
Civic education doesn’t just teach people how to vote. It is also supposed to raise the next generation of leaders by teaching students how to disagree civilly — something not often represented in today’s contentious political world, youth civic organization GenerationNation executive director Amy Farrell said.
“It’s how to disagree about something and not be horrible to each other; to have conversations about things and to listen to the other side,” she said.
Note: The following A.I. based commentary is not part of the original article, reproduced above, but is offered in the hopes that it will promote greater media literacy and critical thinking, by making any potential bias more visible to the reader –Staff Editor.
Political Bias Rating: Center-Left
This article primarily focuses on the challenges and shortcomings of civic education in North Carolina and its impact on civic engagement, particularly youth participation. It emphasizes the importance of comprehensive and well-supported civics education, critiques the lack of funding and inconsistent standards, and highlights systemic inequities related to race and socioeconomic status. The piece advocates for educational reforms and greater investment in civic learning, often aligning with typical center-left concerns about equitable education, inclusive participation, and the need for government-supported public services. However, it maintains a largely nonpartisan tone by including multiple expert perspectives and by avoiding partisan framing, reflecting a moderate progressive viewpoint focused on strengthening democracy through education.